Ops is AdMonsters’ annual conference where digital strategists and media leaders come together to beckon change. Every session at Ops is designed to help you think forward and work smarter. Ops is the industry town hall where everyone gets to have a say. Agencies, Publishers, Brands, and Technology Providers come Read More
a Merkle, Dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced today the launch of its Inflation Resilience Dashboard. With inflation at its highest level in decades, the interactive dashboard provides business leaders and marketers with critical consumer insights to help influence key marketing and business decisions. The Read More
Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as Read More
Are you using this simple strategy to maximize your paid media advertising? Evergreen marketing is a must-have foundation for any paid media plan. Seasonally flighted campaigns are great to account for cyclical buying cycles. But they can’t stand alone. Evergreen campaigns are important to stay in front of your Read More
Whether you join us for our in-person or virtual conference, you will have an action-packed day full of keynote and speaker sessions from the top thought leaders in the industry. Plus, we will be hosting a post-conference awards ceremony celebrating the Social Media Stars. Through our annual conference and year-round Read More
Leading Out-of-Home media company JCDecaux today announced the official launch of the e-learning course JCDecaux ACADEMY, an industry-first, market-leading, supplier-agnostic program, designed to foster understanding and awareness of the power of Digital Out-of-Home advertising. Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 Read More
Learn from higher education professionals from across the country who will share the proven social media strategies they use to grow their online communities! We know our community well – which means over the last 10 years we’ve fine-tuned how to build a compelling, relevant agenda that we know you’ll Read More
Smart Source is pleased to announce its acquisition of Suncoast Marketing, Inc. (“Suncoast”) in Fort Lauderdale, Florida. Suncoast was founded in 1977 and is ranked as the #1 distributor in Florida and top 35 in the U.S. Suncoast has established this position by consistently “Delivering Bright Ideas” through a focus on superior Read More
Ever heard of push or pull marketing? How about inbound and outbound marketing? Here’s a quick rundown of the difference and what tasks relate to each. In this video, Sarah shares insights about the key difference of these two types of marketing strategies and some quick examples.Read More
The only social media conference of its kind! Focused on using social media to “shake up” your brand, sales and employee and customer engagement. This conference features breakthrough thinking and real connections with marketers across corporate America. With a speaking faculty featuring carefully curated speakers and attendees composed of social Read More
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