Tags : media

JCDecaux signs an exclusive contract for in-store digital screens for Galeries Lafayette Paris Haussmann strengthening its DOOH Parisian department store

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, today announced that its French subsidiary has signed an exclusive contract for in-store digital advertising screens at Galeries Lafayette Paris Hausmann, the leading European department store. The flagship “Coupole” store and the Men store will be equipped from Read More

DigiMarCon Great Lakes

DigiMarCon Great Lakes, the Premier Digital Marketing, Media, and Advertising Conference & Exhibition in the Great Lakes Region returns from June 6th to 7th, 2022 to the luxurious Westin Book Cadillac Detroit Hotel in Detroit, Michigan. Join your peers in-person or online for 2 days jam-packed with digital marketing best practices, latest Read More

Aviareps launches all-in-one digital marketing hub

Aviareps, a global leader in tourism, aviation, and hospitality representation with 65 offices in 48 countries around the world, has launched its Digital Ecosystem, an all-in-one marketing hub for the travel industry. The Aviareps Ecosystem empowers everyone to market their brand and product to a global community online via a platform that Read More

AdMonsters’ annual conference

Ops is AdMonsters’ annual conference where digital strategists and media leaders come together to beckon change. Every session at Ops is designed to help you think forward and work smarter. Ops is the industry town hall where everyone gets to have a say. Agencies, Publishers, Brands, and Technology Providers come Read More

Merkle Launches Inflation Resilience Dashboard to Support Business and Marketing Strategy Decisions

a Merkle, Dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced today the launch of its Inflation Resilience Dashboard. With inflation at its highest level in decades, the interactive dashboard provides business leaders and marketers with critical consumer insights to help influence key marketing and business decisions. The Read More

Lessons Learned – How Media Leaders are Navigating Data, Identity, and Measurement

Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as Read More

The Simplest Paid Media Strategy Everyone Overlooks

Are you using this simple strategy to maximize your paid media advertising? Evergreen marketing is a must-have foundation for any paid media plan. Seasonally flighted campaigns are great to account for cyclical buying cycles. But they can’t stand alone. Evergreen campaigns are important to stay in front of your Read More

Social Media Day Philadelphia

Whether you join us for our in-person or virtual conference, you will have an action-packed day full of keynote and speaker sessions from the top thought leaders in the industry. Plus, we will be hosting a post-conference awards ceremony celebrating the Social Media Stars. Through our annual conference and year-round Read More

Australia’s first Digital Out-of-Home advertising e-learning platform launched by JCDecaux

Leading Out-of-Home media company JCDecaux today announced the official launch of the e-learning course JCDecaux ACADEMY, an industry-first, market-leading, supplier-agnostic program, designed to foster understanding and awareness of the power of Digital Out-of-Home advertising. Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 Read More

Social Media Strategies Summit for Higher Education

Learn from higher education professionals from across the country who will share the proven social media strategies they use to grow their online communities! We know our community well – which means over the last 10 years we’ve fine-tuned how to build a compelling, relevant agenda that we know you’ll Read More