iClick Interactive Asia Group Limited, a leading enterprise, and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, today announced the launch of Arohar, its proprietary live streaming enhancement mobile application that integrates AI, AR, and interactive 3D avatars to bring a brand new metaverse-based Read More
Over the last 12 months, the Metaverse, NFTs, and digital collectibles have risen to popularity in the mainstream market. According to a Bloomberg Intelligence analysis from December 2021, the metaverse industry represents an US$800 billion market opportunity, prompting brands and enterprises across the spectrum to investigate involvement and establish metaverse strategies. For Read More
Infosys, a global leader in next-generation digital services and consulting, and the French Tennis Federation (FFT) have today revealed the latest innovations that will usher in a new era of technology-driven sports viewing and fan engagement. The two organizations are kickstarting their five-year extended partnership through a range of 3D, Read More
Adweek’s CMO Summit is back for its West Coast edition! Providing a forum for inspiration, career growth, and connections, CMO Summit West is an invitation-only gathering of CMOs and senior marketing leaders from the brand community. Join us in Los Angeles as we explore the topics most top of Read More
What exactly is the metaverse? Is it a real digital universe? Our expert panelists each shared their unique perspectives. A blockchain-based ledger of transactions empowering decentralized economies. An interface that sits on top of the internet gives us a new lens to blend digital and physical worlds Democratic communities of Read More
So, Meta says that the metaverse is still about 5 – 10 years away. But that doesn’t mean you can’t get started with your marketing now. A few companies have jumped right in and created different types of experiences in the metaverse.Read More
Taiwan’s Subkarma.io is launching a number of Non-Fungible Token (NFT) projects as the brand marketing firm pivots toward metaverse-ready marketing campaigns. Subkarma.io – a part of the Subkarma marketing group – is Taiwan’s first Decentralized Autonomous Branding Agency (D.A.B.A), according to a BlockTelegraph report. It Read More
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