Upland Software, Inc is expanding its SMS marketing footprint into the United Kingdom for the first time with its SMS marketing product, Waterfall. Powering millions of text messages weekly, Waterfall enables brands to automate and schedule two-way SMS conversations and use SMS as an effective channel for timely notifications and Read More
Upstream, the global specialist in mobile marketing has been selected by Brazilian healthy snack food provider Flormel to increase their online sales and reduce cart abandonment rates. Utilizing Upstream’s Grow platform, Flormel has already seen its sales grow 8% and achieve a 16x Return on Investment (ROI) in just 1.5 months. Read More
Are you using mobile marketing to drive foot traffic yet? You should be. The global pandemic has changed the way people shop. To get customers’ attention and drive foot traffic, being where your customers are is now more important than ever. Mobile marketing is the process of marketing and advertising Read More
The video game industry is worth billions of dollars and is expanding quickly. To successfully design and release a video game is a common dream. However, it becomes quite difficult for any new company to enter the market and establish their reputation when there are several large sharks present. Your Read More
AppsFlyer today announced that it has been selected as the winner of the “Best Overall Mobile Marketing Company” award in the 5th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and Read More
There’s a rising physique of proof, suggesting that people are extra obsessive about their mobiles than ever earlier. For entrepreneurs and types, this obsession interprets into an unbelievable alternative, particularly as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm. Smartphones are sometimes the Read More
Retargeting is an essential part of any mobile marketing plan in 2022, particularly in a highly competitive market where everyone is vying for the attention of users. Making the most of a current user base and improving return on UA efforts are both possible with a sound retargeting strategy and monitoring Read More
With just a few simple adjustments, any mobile marketer can avoid the pitfalls that negatively affect a mobile marketing strategy. Letting go of common mobile marketing assumptions is the first step to achieving noticeable and lasting growth strategies. If we take a step back and take a look at how Read More
Today Validity, the leading provider of data quality and email marketing success solutions, introduced MailCharts SMS, a solution that powers data-driven SMS campaign planning for eCommerce marketing teams. With a library of thousands of SMS messages, marketers can gain insight and inspiration from the SMS strategies from the world’s Read More
Marketers are feeling the impact of the loss of mobile device IDs that allow for the unique identification of smartphones and tablets. As a result of ID deprecation, 80% of marketing executives say their ad campaigns are now markedly less effective. But many leaders are now shifting their mindsets and showing Read More
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