Omnichannel marketing is an increasingly popular topic in digital marketing today. And it is easy to see why: Customers expect to reach brands across different channels, both online and offline, and receive a consistent experience. An omnichannel strategy makes a brand fit-for-purpose for today’s world, ready to delight customers. Read More
80% of online searches are discovery. Hence, grabbing high-visibility positions on search is critical for businesses to drive engagement and conversions. Businesses invest time and resources in building technical infrastructure to boost their SEO. Yet, despite all efforts, over 90% of digital content has NO audience! As search moves from keywords to Read More
It is a digital marketer’s job to understand the customer, engage with intelligence, and optimize the impact of every campaign. We’ve broken down the Omnichannel marketing strategy into 3 key steps so you can provide a cohesive customer journey to your target market.Read More
If you’ve heard the phrase “omnichannel marketing” and wondered what it means, take some time to watch this video. Jess from the WebFX Marketing team explains the basics of an omnichannel strategy and why so many marketers love this approach. Omnichannel marketing uses multiple online channels to reach your Read More
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