Tags : Omnichannel Marketing

PerformLine Completes Acquisition of Email Compliance Leader LashBack

PerformLine, the only omni-channel marketing compliance platform, announced today that it has completed its acquisition of LashBack, the leading provider of email compliance monitoring. With the acquisition, the two companies will join forces to provide clients with the most comprehensive discovery and compliance monitoring solutions available across all sales and Read More

A Straight Talking Guide On Omnichannel Marketing Strategy

Omnichannel marketing is an increasingly popular topic in digital marketing today. And it is easy to see why: Customers expect to reach brands across different channels, both online and offline, and receive a consistent experience. An omnichannel strategy makes a brand fit-for-purpose for today’s world, ready to delight customers. Read More

SOCi Chosen by Rent-A-Center to Localize their Digital Marketing Presence in the Omnichannel Shopping Era

Rent-A-Center, the leading dedicated lease-to-own retail channel for durable goods such as furniture, electronics, and appliances, named SOCi its localized marketing platform of record. The partnership between SOCi and Rent-A-Center exemplifies where multi-location, online-to-offline marketing is headed and what retailers are looking for from digital marketing solutions as they seek Read More

ChangeCX Partners with eSSENTIAL Accessibility to Design and Deliver Accessible, ADA Compliant Omnichannel Digital Experiences

ChangeCX, a full-service omnichannel firm specializing in innovative solutions for retailers and brand manufacturers, announced today a strategic partnership with eSSENTIAL Accessibility (eA), the leading Accessibility-as-a-Service digital accessibility platform. With this partnership, ChangeCX will provide its customers with accessible and inclusive digital experiences across all channels, leveraging the capabilities of Read More

10 Must Haves for Your SEO-First CMS in 2022

80% of online searches are discovery. Hence, grabbing high-visibility positions on search is critical for businesses to drive engagement and conversions. Businesses invest time and resources in building technical infrastructure to boost their SEO. Yet, despite all efforts, over 90% of digital content has NO audience! As search moves from keywords to Read More