SEO is not an island, as any knowledgeable SEO is aware of. To coordinate our marketing activities, we must collaborate with various stakeholders. However, the partnership between SEO and PPC experts in marketing teams is one of the most underutilised. According to my experience working with agencies and internally, cooperating Read More
Join Ashley as she explains the basics of PPC advertising. PPC stands for pay-per-click, and it’s a great way to promote your business online. With PPC ads, you can target your ideal audience and measure your ads’ effectiveness in real time. While both SEO and PPC are great strategies, Read More
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