It has never been straightforward to measure SEO ROI accurately because organic online visibility is earned over time, rather than purchased like PPC. Also unlike PPC, there is no ‘cost per click’ with organic SEO. However, there ARE ways to measure how your SEO investment is doing. Calculators at the Read More
A successful SEO strategy can reap numerous rewards for your brand. Learn how to invest in SEO and add this critical tool to your marketing mix. You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, Read More
What is PPC management? Are you wondering how it works? In this video, we will be going over what PPC management is + all that it has to offer. Here at LYFE Marketing, we’ve generated over $13,000 in revenue for this gourmet chocolate company through our PPC management services.Read More
Hey Guys! In this interview I will be talking with Rob and Joe from PPC Ad Lab. These guys have created an awesome piece of software to use for building a prospecting list for your PPC agency. In this clip, we will be talking about how you can determine your Read More
Performance Max is a new goal-based campaign type that increases advertising flexibility and helps target the objectives of your PPC efforts. This video gives you the scoop on what Performance Max campaigns are and how to migrate your existing campaigns for continued success. We are the leading Digital Marketing Agency Read More
In this video we talk about how to get marketing clients quickly. If you are a seasoned agency vet or are just starting a digital marketing agency and need help getting clients then this video is for you. We talk about strategic alliances, cold calling and direct mail as the 3 Read More
Do you have a website or marketplace listings and you are hoping to attract more customers to your site or listings? Are you looking to start a career in digital advertising? How can this be done? Using Pay per Click or Cost per Click advertising is one method you can Read More
Hero Conf goes abroad for our 5th annual London event, 14 & 15 March at The Brewery, Moorgate. We are a gathering of digital marketers looking for a training event that covers PPC alongside the most pressing developments in the world of digital marketing. Expect a deep-dive into the content you need Read More
The right set of PPC tools can give you an edge over your competitors. There are a lot of choices, so we’ve put together a list of five you might want to try to get started. This list includes tools to help you manage your PPC campaigns, optimize your Read More
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