Tags : Product marketing

Vodafone Ghana to register SME businesses and advertise their products

Vodafone Ghana through its Small and Medium-sized Enterprises (SMEs) Month Initiative has commenced a transformational initiative to help SMEs grow and reach wider markets. Madam Tawa Bolarin, Director for the Enterprise Unit, Vodafone Business, at the launch of SME Month which falls every September, in Accra, said Vodafone Ghana would Read More

Refersion Launches Amazon Connect, Expanding Affiliate Marketing Capabilities for Ecommerce Brands on Amazon and Shopify

Refersion, a leading performance marketing platform, announced the launch of Amazon Connect, the first-of-its-kind Affiliate Marketing solution for ecommerce brands on the Amazon Marketplace. With 1.9+ million selling partners on Amazon and 500,000+ brands worldwide enrolled in Amazon’s Brand Registry Program, Refersion’s new integration allows Amazon Brand Registered Merchants to Read More

mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing strategies

mParticle, a leader in customer data infrastructure, today announced it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily build and deploy models across the mParticle partner ecosystem with 300+ API integrations to improve decision making, segmentation, and personalization. Benefits of the combined Read More

Algolia’s New AI-Powered Merchandising Suite Empowers Retailers To Automate Merchandising during Peak Periods and Flash Sales

Algolia, the leading API-First Platform for Search & Discovery, today unveiled a new Merchandising Suite that will transform the way merchandisers can design and execute differentiated merchandising based on real-time signals, product availability, and promotional strategy. This suite provides significant time and costs savings as well as massive scalability, especially Read More

11 Ways To Use Video To Market Your Product Or Service

Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium. Benefits of Using Video for Promotion We learn best by seeing and Read More