Tags : sales

Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates. What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to Read More

The chances are, when faced with the proposal of turning your in-person event into a virtual one, you would’ve rather spend your time figuring out the best mode of travel to the moon. In other words, it is likely to be categorised as the last thing you wanted to Read More

An effective lead follow-up strategy is vital to successful pipeline generation but many businesses struggle to adhere consistently to a cohesive process, often leaving revenue on the table. To understand trends in lead follow-up strategy and efficacy, Conversica investigated 1000+ companies and evaluated their engagement process as defined by the 4Ps Read More

Marketers have a clear mission in 2020: to help salespeople adapt to a challenging new environment and maximise their sales. To do that, they need to be great sales enablers. So far so obvious, but whilst enabling sales has always theoretically been at the core of marketing’s remit, the practical Read More

The B2B sales profession is reeling. Covid19 has fundamentally changed the nature of sales engagements, restricting face-to-face meetings or events for the foreseeable future, making hard-to-reach buyers harder to reach than ever. Meanwhile, more and more of the buyer journey for complex B2B products and services is being Read More