Tags : social

Hootsuite Unveils the Top Social Media Marketing Trends for 2023

Brands need a thorough understanding of the new trends expected to affect the social landscape in 2023 if they are to stay competitive in what will be a pivotal year. In order to close this gap, Hootsuite is happy to announce the release of its seventh annual Social Trends Report, which Read More

State of Social

Australia’s brainiest digital marketing event is back to equip you with the skills, tools, and smarts you need to stay ahead of the pack. From becoming the Most Valuable Player to fast-tracking projects with a Minimum Viable Product mindset, getting your MVP means getting maximum points on the board Read More

MeasureFest (BrightonSEO)

BrightonSEO is a search marketing conference and series of training courses held, not surprisingly, in Brighton. It usually takes place twice a year and brings together some of the best speakers in the world of search, and definitely the best crowd. Read MoreRead More

Opportunity or Risk: Healthcare Professionals on Social

Is increased social media use an opportunity for healthcare institutions or is it putting their communications strategy at risk? Doctors, nurses, and other healthcare professionals are taking to social media not only to inform the public about health issues, but also to provide their medical opinion. Read MoreRead More

How a Marketer Can Think Like a Data Analyst

The seismic shift to digital-first business is continuing into the second half of 2020, with the CMO Survey reporting that marketing teams’ social media budgets have increased by an eye-popping 74% this year. With increased spend comes increased scrutiny—meaning it’s more important than ever for social marketers to be able Read More

Social Data Best Practices for the Modern Marketer

In our last lightning webinar, we showed you how to use data to evolve your social marketing strategy. Now, put your analyst hat back on as we dive deeper into using social analytics to improve maturity and reach more customers. Join us for the final webinar of this year’s Read More

Developing a Business Case for Social Media Management

Turning gut feelings into indisputable data is a challenge all good social marketers face—and discussions about the ROI of social media often stop being productive when an organization can’t get past the question of how to translate social media activity directly into financial results. Read MoreRead More

3 Trends Unveiled in the Hootsuite Social Campus Report

The Social Campus Report is back by popular demand! We surveyed 530 of your peers and interviewed experts from St. Andrew’s University, Purdue University, Georgia State University, the University of Waterloo, and the University of Manchester to learn how social media strategies have changed in higher education over the past Read More