Customer satisfaction and customer centricity have moved up on the agenda for most companies. It has become clear that a company should not produce to sell but to satisfy the needs of customers and potential customers. In order to measure, track and improve customer satisfaction, companies need to turn to Read More
The misalignment between marketing, sales, and customer success teams has created a growing barrier to how marketers and executives can differentiate the return on their marketing investment. . According to Statista, the global marketing technology market is worth $345 billion. Despite this and the endless human resources that have been invested in Read More
Pinterest, Inc. announced it has entered into a long-term cooperation agreement with Elliott Investment Management L.P., including the appointment of Marc Steinberg, Senior Portfolio Manager at Elliott, to the Board of Directors effective December 16, 2022. “We’d like to welcome Marc to the Pinterest Board following our collaborative dialogue with Read More
Outdoor advertising (OOH) revenue grew 11% in the third quarter of 2022 from a year earlier to $1.94 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Digital OOH continues to drive overall OOH growth, with the segment up 14% compared to Q3 2021. Year-to-date, OOH is up 25.7% and equates […]Read More
DT Reach uses an unmatched in-app and on-device scale with award-winning creativity to exceed your branding and awareness goals. With the DT Reach product suite, mobile is more than a channel, it’s a success story built on sight, sound, and motion.Read More
Broken third-party cookies. Even if Google chooses to delay cookie pocolypse, one thing is for sure: brands need to rethink how they connect with their audiences. Don’t let data discontinuation fool you! As Forrester noted, “there’s a lot of Chicken Little going on for an announcement that really Read More
FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and apps. Organizations can now easily purchase FullStory’s DXI platform to reduce friction and deal with the “unknown unknowns” that cause customers to become frustrated thanks to the worldwide Read More
Consumers are switching brands more than ever. In fact, McKinsey found that an unprecedented 36% of consumers surveyed have tried a new product brand in the face of economic pressures, store closures, and shifting priorities, and 73% are incorporating these new brands into their shopping habits. These new buying behaviors put new Read More
Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative that Read More
Marketers today use a variety of marketing technologies, apps, and online tools to optimize their marketing processes. From automating routine and repetitive tasks to expanding marketing operations, martech serves a variety of uses, and the right martech stack will vary for each business depending on the purpose. goals and future Read More
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