DT Reach uses an unmatched in-app and on-device scale with award-winning creativity to exceed your branding and awareness goals. With the DT Reach product suite, mobile is more than a channel, it’s a success story built on sight, sound, and motion.Read More
Broken third-party cookies. Even if Google chooses to delay cookie pocolypse, one thing is for sure: brands need to rethink how they connect with their audiences. Don’t let data discontinuation fool you! As Forrester noted, “there’s a lot of Chicken Little going on for an announcement that really Read More
FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and apps. Organizations can now easily purchase FullStory’s DXI platform to reduce friction and deal with the “unknown unknowns” that cause customers to become frustrated thanks to the worldwide Read More
Consumers are switching brands more than ever. In fact, McKinsey found that an unprecedented 36% of consumers surveyed have tried a new product brand in the face of economic pressures, store closures, and shifting priorities, and 73% are incorporating these new brands into their shopping habits. These new buying behaviors put new Read More
Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative that Read More
Marketers today use a variety of marketing technologies, apps, and online tools to optimize their marketing processes. From automating routine and repetitive tasks to expanding marketing operations, martech serves a variety of uses, and the right martech stack will vary for each business depending on the purpose. goals and future Read More
This sheet just got real. 😜 Introducing Alation Connected Sheets, where business users can easily find, understand, and use trusted data from spreadsheets with confidence. With Alation’s acquisition of Kloud.io., Alation Connected Sheets enables business users to pull trusted, governed, and up-to-date data from data sources into spreadsheets, including Read More
Meta this week revealed a giant 3D ad on one of London’s most popular billboards. Meta Reality Labs has taken over Piccadilly Lights in the heart of London’s West End to promote its Meta Quest 2 virtual reality headset. The ad, part of Meta’s “Wish for the Extraordinary” Read More
MarTech has become a standard part of our vocabulary. In fact, according to Google, it is searched more than 10,000 times per month in the United States alone. But when it comes to MarTech and Marketing Technology, the terms can mean a lot. Let’s take a look at what MarTech Read More
Thu, Dec 1, 2022 · 11:30 PM | IST (GMT +5:30) Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots, and other technologies to automate outreach and handle high volumes of contacts. This webinar examines old and new Read More
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