This sheet just got real. 😜 Introducing Alation Connected Sheets, where business users can easily find, understand, and use trusted data from spreadsheets with confidence. With Alation’s acquisition of Kloud.io., Alation Connected Sheets enables business users to pull trusted, governed, and up-to-date data from data sources into spreadsheets, including Read More
Meta this week revealed a giant 3D ad on one of London’s most popular billboards. Meta Reality Labs has taken over Piccadilly Lights in the heart of London’s West End to promote its Meta Quest 2 virtual reality headset. The ad, part of Meta’s “Wish for the Extraordinary” Read More
MarTech has become a standard part of our vocabulary. In fact, according to Google, it is searched more than 10,000 times per month in the United States alone. But when it comes to MarTech and Marketing Technology, the terms can mean a lot. Let’s take a look at what MarTech Read More
Thu, Dec 1, 2022 · 11:30 PM | IST (GMT +5:30) Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots, and other technologies to automate outreach and handle high volumes of contacts. This webinar examines old and new Read More
iion, the global adtech company that’s redefining monetization and advertising for gaming, today debuts immersiion, a first-of-its-kind self-serve advertising platform that’s purpose-built for the gaming ecosystem. With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersion Read More
Tue, Dec 13, 2022 · 11:30 PM | IST (GMT +5:30) Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the Read More
Inbound marketing is one of the most popular methods for creating brand awareness and new business. It is a method that suggests that you should engage your customers with valuable content and experiences instead of interrupting them with ads, sales, and so on. According to Hubspot, 56% of marketers who use Read More
As the inflation rate in the United States hits a 40-year high, it’s no secret that consumers are feeling the spillover effects of price increases on their staples. From groceries to gas pumps, the reality of the situation is clear – American household budgets are extremely tight. Although consumer price Read More
AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world value for advertisers and marketers, announced it has been selected as the winner of the “Best Mobile Marketing Platform” in the 2022 Digiday Technology Awards, awarding the technology platform that provides Read More
Skai, the leading omnichannel platform for performance marketing, was once again named the top provider of search engine and social media marketing technology to the Top 1000 retailers in Digital Commerce 360’s annual review of leading vendors. Winning for the ninth consecutive year, the accolade is a testament to the veteran Read More
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