There’s a good reason why affiliate marketing is becoming more popular. This strategy helps both publishers and advertisers. Since affiliates’ material may increase brand awareness and sales in a very cost-effective way, businesses of all kinds are now eager to share a piece of their profits with them. We’Read More
Intrepid, a leading regional eCommerce and digital solutions provider across South-East Asia announced it has been certified as a Great Place to Work in Singapore. This certification is based entirely on what current employees have to share about their experience working at Intrepid. Two employee-driven criteria are used in the Read More
Quartile, the world’s largest e-commerce cross-channel advertising platform, is thrilled to announce it has received the 2022 US Scaled Technology Advertising Award. This award honors partners who used the Amazon Ads API to develop cutting-edge technologies that boost productivity, assist clients in scaling up swiftly, and enter new geographies throughout Read More
Vistar Media, the leading global provider of software for digital out-of-home (DOOH), announced its full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. To manage all inventory and produce a seamless content and ad delivery experience, Advana is leveraging the entire Read More
Measuring impact is a problem for marketing operations teams, according to a study of expert Marketo users earlier this year. The main operational shortcoming, according to more than half of the respondents, is assessing effect, which is followed by resourcing people and aligning with objectives and strategy. To acquire their Read More
InterDigital, Inc. announced a collaboration with Royal Philips to jointly develop MPEG Visual Volumetric Video-based Coding (V3C) immersive codecs to the benefit of telepresence and XR-driven experiences. As part of the collaboration, InterDigital and Philips will demonstrate the impact and benefit of these technologies in critical industry use cases. Read More
This great article online from a while back makes a lot of sense in the current scenario. Many people I know have started using GMail as their primary email service. And most of them just won’t budge due to the exaggerated 1GB messaging capacity. The main reason, as usual, Read More
AppDirect, the world’s leading B2B subscription commerce platform, announced plans to unify its AppDirect and AppSmart entities under the AppDirect brand. Until now, AppDirect has been serving technology advisors and their customers under the AppSmart brand. Customers will start seeing changes related to this alignment on the company’Read More
Nielsen announced the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution in additional three markets in APAC: Indonesia, the Philippines and Thailand. In order to comprehend the size of the audience they may reach through campaigns that are presented both on TV and Read More
ContextLogic Inc., one of the world’s largest mobile eCommerce platforms, announced the launch of the second phase of its global integrated brand marketing, with the new ‘Forced Smiles’ creative ad campaign to support its rebrand. Developed in partnership with ad agency Whale, the multi-channel, multi-market campaign features a new ‘Read More
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