Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking advantage of it to boost their conversions. Read MoreRead More
Are you ready to take your brand’s or business’s social media to new heights? If so, it’s time to learn about emerging trends in the world of social media marketing. Whether you are just starting out with social or need to update your current strategy, incorporating the Read More
Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know! Last month at Microsoft Advertising Elevate, Microsoft teased a soon-to-be-released hub that would enable advertisers to set up multi-channel campaigns, including the ability to launch and manage paid Read More
Social media reporting is a key part of your strategy and just as important as posting and interacting. Your reports tell the story of your work by providing an overview of activity and measurement against your KPIs. Read MoreRead More
Social media marketing tools play a critical role in social selling. They give social sellers the ability to analyze the effectiveness of their efforts, schedule and automate portions of their social presence, and discover new and interesting content to share with their following. But social sellers often have limited budgets Read More
Social media experts are constantly looking to perfect their content and figure out what resonates the best with their audience. The answer will vary depending on the brand they’re working on, the industry they are in, as well as the platforms used and budget given. Throw in the ever Read More
Yelp announced updates to their self-serve ad platform this week, further building out their offerings for advertisers. First, Yelp is adding custom location targeting in addition to the existing radius targeting option. Businesses can now assign specific locations for their ads to appear. Read MoreRead More
There’s no doubt about it – social media has revolutionized communication. There are so many different channels today, each of them catering to a different style of communication or audience demographic. No wonder that it can often be difficult to know where you should devote your time and effort. But Read More
If you’ve noticed a slowdown in your engagement or you simply want to know what’s on trend for your social pages, I’m sharing the top social media changes for 2021. Digital marketing and social communication go hand-in-hand, so your new strategy should incorporate these new trends, leading to Read More
YouTube creators shocked to learn their content is opted-in to allow free use of their videos for YouTube Shorts YouTube Video creators are automatically opted-in to allow other creators to sample their content for YouTube Shorts videos. YouTube Shorts is a relatively new form of video similar to TikTok videos. Read More
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