Yelp announced updates to their self-serve ad platform this week, further building out their offerings for advertisers. First, Yelp is adding custom location targeting in addition to the existing radius targeting option. Businesses can now assign specific locations for their ads to appear. Read MoreRead More
There’s no doubt about it – social media has revolutionized communication. There are so many different channels today, each of them catering to a different style of communication or audience demographic. No wonder that it can often be difficult to know where you should devote your time and effort. But Read More
If you’ve noticed a slowdown in your engagement or you simply want to know what’s on trend for your social pages, I’m sharing the top social media changes for 2021. Digital marketing and social communication go hand-in-hand, so your new strategy should incorporate these new trends, leading to Read More
YouTube creators shocked to learn their content is opted-in to allow free use of their videos for YouTube Shorts YouTube Video creators are automatically opted-in to allow other creators to sample their content for YouTube Shorts videos. YouTube Shorts is a relatively new form of video similar to TikTok videos. Read More
Twitter acquires scroll, a subscription-based service that removes ads from news sites. Twitter furthers its plans toward developing subscription offerings with the acquisition of Scroll, a service that removes ads from news sites for a monthly fee. Scroll will be integrated into a subscription service Twitter intends to launch in Read More
There’s so no doubt about it, social media has become one of the most effective forms of marketing. In today’s age, individuals now have access to social media everywhere they go. One of the reasons social media marketing is so effective is because it’s a fun and Read More
Twitter Spaces, a feature which allows users to participate in live audio chats, is now available to everyone with 600 followers or more. Launched in December 2020, Twitter Spaces was initially available to a small feedback group. It’s not known what the criteria was for being accepted into the test group, Read More
Instagram plans to launch new features that will help content creators earn multiple streams of revenue. Facebook CEO Mark Zuckerberg shares details about new features coming to Instagram that will allow creators to get paid for their content. The features, announced this week during a livestream which included Instagram chief Read More
One of the most compelling social media marketing strategies for any business has been around since the dawn of time: storytelling. Predating the modern digital era storytelling was practiced by ancestral leaders to organize action, transform nations, and pass down historic knowledge. Storytelling is an incredible art form that can Read More
According to Oberlo, there are 3.5 billion social media active users around the world. This equalizes to 47% of the world’s population. The grandness of social media users has made Social media a key source for E-commerce websites to drive traffic. Social media has been crowned as the central player for Read More
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