Tags : Social Media

Sprout Social Acquires Repustate

Sprout Social, Inc., a leading provider of social media management software, has announced the acquisition of Reputate, an innovative sentiment analysis and natural language processing company. With this acquisition, Sprout will power, reach, and automate social media listening, messaging, and customer service capabilities with sentiment analysis, natural language processing (NLP) Read More

boAt made a profit of 68.7 crore in fiscal year 2022

BoAt, the fastest-growing audio and wearables brand in India, made a profit of Rs 68.7 cores in the fiscal year 2022. Boat success story Aman Gupta and Sameer Mehta, the founders of boAt, founded the company in 2014 with a vision to bring the most stylish, durable and affordable audio products to the Read More

Netflix Taps Nielsen for Global Audience Insights

Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and online object data in the United States, Mexico, and Poland. In the US, Netflix will subscribe to Nielsen’s national television measurement data and streaming platform ratings. In Mexico and Poland, Read More

Talk Shop Starts 2023 Strong, Acquires Jam PR

Talk Shop, one of Canada’s leading media outlets, today announced the acquisition of Jam PR, a West Coast public relations firm that brings a journalistic approach to its customer services. This move strengthens Talk Shop as an industry leader by taking bold steps and contributing more to Vancouver’s Read More

Maximize Email Engagement and Personalization with Data & AI

Tue, Jan 31, 2023, · 11:30 PM  |  IST (GMT +5:30) A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar [&Read More

Analyze Social Media & Consumer Behavior for the Greater Good

Wed, Jan 18, 2023, · 11:30 PM |  IST (GMT +5:30) When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Now more than ever, staying on your toes with actionable consumer intelligence from continuous social listening is a must. Learn how Purdue University’s Center for Read More

3 Ways Marketing Needs to Pivot in a Recession

With the recession on consumers’ minds, bank and credit union executives may be scaling back their marketing investments. But instead, the opportunity to reap outstanding profits remains for those who are willing to pivot. Instead of doing less marketing, try new marketing tactics to build stronger connections with consumers during Read More

DCM Launches Personalized Video Solution to Meet Growing Demand for High-Impact Personalized Content

DATA Communication Management Joint Stock Company, a provider of business communications and marketing solutions to businesses across North America, announces the launch of PRSNL™, a personalized video content platform Top humanization with full service. PRSNL covers all aspects of custom video creation and distribution, from strategy, storyboarding and creative development Read More