Is increased social media use an opportunity for healthcare institutions or is it putting their communications strategy at risk? Doctors, nurses, and other healthcare professionals are taking to social media not only to inform the Read More
The seismic shift to digital-first business is continuing into the second half of 2020, with the CMO Survey reporting that marketing teams’ social media budgets have increased by an eye-popping 74% this year. With increased spend comes Read More
In our last lightning webinar, we showed you how to use data to evolve your social marketing strategy. Now, put your analyst hat back on as we dive deeper into using social analytics to improve Read More
Turning gut feelings into indisputable data is a challenge all good social marketers face—and discussions about the ROI of social media often stop being productive when an organization can’t get past the question Read More
The Social Campus Report is back by popular demand! We surveyed 530 of your peers and interviewed experts from St. Andrew’s University, Purdue University, Georgia State University, the University of Waterloo, and the University of Read More
The stakes for social media have never been higher. Forrester says US marketers spent almost one in every three digital ad dollars on social in 2018—and that spending will nearly double in the next five Read More
We’re more than halfway through 2020—how has this historic year changed social media? How have our 2020 predictions held up? And what should be on your radar in the upcoming months? Join us for a Read More
Nearly half of social media professionals in Higher Education say they do not have adequate resources to ensure good mental health, according to research conducted by West Virginia University. From dealing with negative messages to Read More
Using social media for marketing is great. Keeping it stuck there while missing out on its broader business value? Not so great. Executives in particular often underestimate social media’s economic, cultural, and transformative power, Read More
The fundamentals of your government agency may not have changed, but everything else has. You likely spent months planning your 2020 social strategy, only to throw those plans out the window and swiftly change direction. Now Read More