Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata’s advertising solutions to measure advertising effectiveness, optimize Read More
Marketing With YouTube Shorts – According to YouTube, YouTube Shorts receive over 15 billion views per day. And soon enough, you’ll be able to run ads over these In this video, John Lincoln, Ignite Visibility CEO will walk you through the steps you need to create outstanding #Shorts for a business.Read More
Do you have longer videos that you publish on YouTube? Are you looking for a way to make a single video and repurpose it across multiple platforms? Learn a strategy that will simplify your video production and result in lots of content you can use everywhere.Read More
When you think about social networks, is Youtube the first one that comes to mind? Most people that are coming to watch your videos (especially at first) are not there to socialize but learn or be entertained. I share with you my thoughts on this and break down for you Read More
Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens. The milestone delivers on the Read More
YouTube launches new tools and resources for small business owners including a step-by-step guide to growing a channel, and a streamlined process for creating ads. The rollout of these tools coincides with Google’s International Small Business Week, which includes a number of initiatives aimed at small business owners. Read Read More
It’s a well-known fact that influencers can boost your brands’ visibility, as well as drive sales and leads with the right strategy, but have you tried combining both, YouTube Ads and YouTube Influencers? Read MoreRead More
With over 37 million active YouTube channels, it’s more important than ever to make it easier for viewers to access your channel quickly. The good news is that YouTube offers custom URL YouTube links for channels once they’ve met a set of eligibility requirements. Your personal and memorable web Read More
While YouTube has been around for a very long time, it has only relatively recently become a true search engine. Users regularly navigate and find new content, often spending many hours surfing the video engine. So it made sense for creators to set up their own channels and to have Read More
YouTube is rolling out five updates to creators’ analytics data, which provide more insights into how users engage with content. YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content. Read MoreRead More
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