To Accelerate Automotive Marketing Technology Innovation, Mudd Advertising Acquires DealerTrend

Mudd Advertising has announced its acquisition of DealerTrend, Inc., a Reno, Nevada–based automotive technology company recognized for its dealer websites, inventory management solutions, and API-driven digital platforms.

DealerTrend, founded in 2001, has spent more than two decades building a reputation for simplifying technology and helping dealerships compete more effectively online. Its innovative solutions have consistently empowered dealers to strengthen their digital presence and improve customer engagement nationwide.

With the acquisition, Mudd Advertising reinforces its leadership in data-driven marketing, customer data platforms, and omni-channel campaign execution. DealerTrend’s technology will now be incorporated into MuddVision, Mudd’s proprietary Automotive Operating System designed to power marketing, prospecting, and sales for dealerships and OEMs.

According to Rob Mudd, Chief Futurist at Mudd Advertising, “Mudd Advertising has always stood for helping dealers win with the best ideas, technology, and execution,” highlighting the move’s strategic importance. DealerTrend’s proven digital infrastructure – from websites to APIs – complements our MuddVision platform perfectly. Our combined efforts are providing the most comprehensive end-to-end automobile retail marketing solution.”

The acquisition brings clear benefits to dealers and OEM partners by strengthening website integrations, improving the flow of data into omni-channel campaigns, and accelerating innovation across the combined technology roadmap. It also expands Mudd’s technical expertise by adding DealerTrend’s experienced development team, enabling faster enhancements and more advanced product capabilities for clients.

Robert Avery, Founder and CEO of DealerTrend, expressed confidence in the partnership’s future. “Our goal at DealerTrend has always been to make technology easier for dealers and provide them with practical solutions. Working together with Mudd guarantees that the effort will continue on a bigger scale, with greater data, reach, and impact.

Integration of DealerTrend technology into MuddVision will begin immediately, with new features and product advancements scheduled to roll out to dealer clients throughout 2025.

Mudd Advertising, founded in 1981, is one of the nation’s leading automotive marketing and technology firms, offering data-driven advertising, advanced platforms, and full-service campaign execution. Its flagship platform, MuddVision, serves as the Automotive Operating System for marketing, prospecting, and sales.

DealerTrend, established in 2001 in Reno, Nevada, has been a pioneer in automotive technology for over 20 years, specializing in websites, inventory solutions, and API-driven integrations that help dealerships streamline operations and connect more effectively with customers.