How Marketing Automation Boosts ROI with Higher-Quality Leads
Conversions and ROI stand as the ultimate indicators of success for campaigns, but marketing automaton pays its role in boosting both, especially by producing higher-quality leads for sales. According to Instapage, 82% of B2B and B2C businesses use marketing automation software for email marketing and businesses using marketing automation are twice as effective at lead generation as those using blast email software. Research Forrester made available to Marketing Dive indicates that global marketing automation spend is expected to reach $25.1 billion by the end of 2023.
