Blockgraph and NBCUniversal Partner to Optimize First-Party Data Collaboration and Drive Enhanced Advertising Outcomes for Agencies and Brands

Blockgraph, the technology company powering the future of privacy, data-driven TV advertising, and NBCUniversal have announced a new partnership to power first-party data-enabled TV advertising. media and advertising, entertainment. The new strategic partnership will improve the use of first-party data in marketing campaigns on One Platform to improve outcomes for brands. By enabling seamless data integration with NBCUnified, advertisers, agencies, and measurement companies will be able to effectively use first-party data for planning, targeting, and measurement.

“We are excited about this partnership with NBCUniversal, and look forward to further maximizing the potential of proprietary first-party data across the industry,”

“Our privacy-first approach ensures secure and compliant data collaboration while allowing brands to unlock important campaign insights and create more value within the rapidly evolving TV landscape.”

Jason Manningham, CEO of Blockgraph.

Together, Blockgraph and NBCUniversal will enable advertisers to more accurately and efficiently match their proprietary data sets across media and entertainment platforms, leading to better data interoperability , more precise audiences and improved campaign performance. . Measurement dealers and customers will also have access to richer and more comprehensive data sets, allowing them to provide more accurate measurement and attribution solutions.

“At NBCUniversal, we see a future where all advertising campaigns activate against first-party and marketer data,”

“And with One Platform and NBCUnified, we’re well on our way — 60% of campaigns across our ad-supported streaming business are already data-enabled, and through our partnership with Blockgraph we will be able to accelerate this growth even further.”

Krishan Bhatia, President & Chief Business Officer, NBCUniversal Advertising & Partnerships.

This news follows Blockgraph’s recent announcement of the launch of GraphPort, which will further expand access to the Blockgraph platform for first- and first-party data deployments. Blockgraph also recently reported a 10x improved match rate through its partnership with Kantar, which represents a significant advancement in data matching accuracy and efficiency in the TV industry. The industry-wide acceptance of Blockgraph’s clean technology and continued adoption of the technology by major players in the market continue to drive the future of the data-driven TV and TV industry.