AI Marketing Leader Bluefish Secures $20M to Expand Platform and Team

The $20 million Series A fundraising round headed by NEA, with Salesforce Ventures, Crane Venture Partners, Swift Ventures, and Bloomberg Beta participating, was announced by Bluefish, the enterprise AI marketing platform that Fortune 500 organizations rely on. With this round, Bluefish has raised $24 million within its first year. Alongside the funding, the company introduced Custom AI Audiences, a feature that gives brands greater precision and control in managing AI-driven performance.

As consumers increasingly turn to AI for product discovery and purchasing decisions, Bluefish enables enterprise marketers to gain visibility and influence over how large language models present their brands. Over the last six months, the company has seen revenue grow tenfold and secured global brands such as Adidas, Tishman Speyer, and Omnicom as customers. The extra money will speed up the growth of its product line and scale its technical and customer teams.

According to Bluefish CEO Alex Sherman, “customers’ search and shopping habits have radically changed from traditional search to AI”. “Search marketers recognized this change first, but it’s now clear the entire enterprise marketing stack must be rebuilt for AI. Winning in this new environment requires AI-native tools that track, measure, and optimize performance across channels. That’s exactly what we’re building at Bluefish.”

The platform analyzes millions of AI-generated responses to understand how LLMs surface brand narratives, giving marketers the ability to refine positioning, improve visibility, and ensure consistent messaging across major AI platforms including ChatGPT, Google AI, and Meta AI. Unlike generic tools, Bluefish offers enterprise-level sophistication with complete transparency into prompts, responses, and sources. Customers can design custom methodologies that reflect their brand strategies, creating tailored insights rather than recycled, one-size-fits-all outputs.

COO Jing Feng emphasized that enterprise customers demand differentiated solutions, not generic platforms, and Bluefish’s ability to deliver customized approaches has fueled its rapid adoption. More than 80% of its customers are Fortune 500 companies across industries including finance, automotive, consumer goods, and beauty. The company now operates internationally, serving clients in multiple markets and languages.

AI is changing customer behavior at a rate that increases the stakes for international businesses, according to NEA Partner Ann Bordetsky. “Bluefish, which was founded by a seasoned team that has helped marketers navigate past technological changes, is defining the enterprise category for AI marketing.” With two decades of experience in marketing technology, the founding team comprises veterans from PromoteIQ, which was purchased by Microsoft, and LiveRail, which was purchased by Facebook.

Headquartered in New York, Bluefish is establishing itself as the enterprise standard for AI marketing, helping global brands adapt to the paradigm shift in consumer discovery and engagement.