FADEL Joins AWS Marketplace and Agentic AI Partner Programs to Accelerate Cloud Innovation

FADEL, a global innovator in AI-powered brand compliance and licensing software, has announced its plans to join the AWS Marketplace Partner and Agentic AI Partner programs — a strategic move that underscores the company’s commitment to accelerating its cloud go-to-market (GTM) initiatives and expanding its AI capabilities.

Through a partnership with Labra, a leading Cloud GTM platform that helps software companies fast-track their marketplace and AI deployments, FADEL is setting the stage to broaden its footprint on AWS and leverage the AWS Bedrock Agentic AI platform. This collaboration aims to deliver smarter, adaptive, and more personalized SaaS solutions to customers worldwide.

“Becoming an AWS Marketplace and Agentic AI Partner allows us to provide customers with easier access to FADEL’s cloud-based solutions while integrating the power of intelligent automation,” said Tarek Fadel, Founder and CEO of FADEL. “With AWS Bedrock Agentic AI, we can deploy intelligent agents that optimize licensing workflows and marketing operations, enhancing efficiency and innovation. Our partnership with Labra will amplify these efforts, helping us scale faster and redefine how AI-driven business transformation happens.”

Labra will play a key role in FADEL’s cloud strategy by ensuring a seamless launch on AWS Marketplace, facilitating the deployment of AI agents within the AWS ecosystem, and strengthening FADEL’s cloud GTM execution. This will enable FADEL to streamline co-selling efforts, accelerate enterprise transactions, and harness AI for improved decision-making and operational performance.

Sridhar Adusumilli, CEO of Labra, commented, “FADEL’s forward-thinking approach to AI and cloud innovation perfectly aligns with Labra’s mission. Together, we’re helping them reimagine how software companies engage, transact, and deliver insights to enterprise customers through AWS.”

By embracing AWS Marketplace and AWS Bedrock Agentic AI as foundational pillars of its technology strategy, FADEL is poised to simplify enterprise procurement, enhance customer engagement, and drive scalable, intelligent growth across its global operations.