AI and Hyper-Personalization — The Dawn of a New Era For Email Marketing
Is email marketing dead?
The question often pops up every few years, and we scratch our heads to find answers. Think of the time when the first television was introduced to the world, the radio and theatre companies thought their businesses were gone for good. However, despite the boom in television purchases, users still tuned into radio at their homes or in their cars and people still went to watch plays and opera shows in the theatre.
