On-Page SEO vs Off-Page SEO
When it comes to a comprehensive SEO strategy, marketers know about the importance of on-page SEO tactics like optimizing meta tags, creating a keyword strategy, and anchor links.
Off-page SEO, or the strategies carried out away from your website, is just as crucial and often overlooked. If you’ve noticed your organic traffic declining, rising bounce rates, or lower time on page, it may be a signal you need to start monitoring your off-page SEO.
