How To Scale Content Marketing & Improve Organic Search Rankings

Are you creating content for your website, but not seeing the results you desire? Do you want content that improves your search rankings, increases your brand awareness, and brings you more organic traffic? Let’s solve those worries by looking at how successful content marketing has helped businesses succeed, the common challenges content marketers face, and the ways ContentMarketing.io can help with all aspects of your content marketing strategy. Content Marketing Institute’s B2B Content Marketing Report shows how a successful content marketing strategy can deliver great results.

Not only can the solutions below help you implement and execute a content strategy tailored for your business, but these solutions are designed to help your business strive for content marketing success by:

• Increasing brand awareness (80% of businesses stated this goal as achieved due to a successful content marketing strategy).
• Building credibility and trust (75%).
• Educating audiences (70%).

The top metrics used to determine the effectiveness of B2B content marketing tactics include:

• Website engagement (69%).
• Conversions (67%).
• Website traffic (65%).

Overall, 80% of content marketers rate their content marketing strategy as moderately or very successful in delivering results.

So, how can you ensure that your content marketing strategy is bringing in the results you want?

Let’s make sure you’re not falling victim to the top challenges marketers face across all industries when scaling up their efforts.

Common Hurdles Around Content Marketing Competition & Outsourcing

Did you know that WordPress.com bloggers alone create 70 million new blog posts per month?

This doesn’t even include the large number of blog posts published on other content management systems and blogging platforms like Medium or Tumblr, which hosts over 545 million blogs.

This means that each time your business hits publish on a new blog post, you are competing with over 2.3 million other new blog posts also published that day for the attention of search engines and audiences alike.

Ultimately, businesses need more than just great content to win rankings, visibility, and traffic.

You can no longer expect to attract incoming traffic just because you published a great piece of content.

Each piece of content must be properly optimized and promoted to get the results you want.

This may explain why 67% of B2B content marketers have had an increase in responsibilities (without an increase in available resources), according to the earlier mentioned CMI report.

To scale content marketing, half of both B2B and B2C businesses outsourced their content marketing efforts in 2021.

Statista found that 81% of marketers outsourced content writing, 40% outsourced graphic design, 28% outsourced SEO, and 23% outsourced editing and proofreading.

It’s no surprise that content writing is the most outsourced part of content marketing, considering that it takes an average of four hours to craft exceptional content, according to Orbit Media.

Once you create the content, then you must find the right way to optimize it for search engines.

Without proper technical, on-page, and off-page optimization techniques, your content won’t be visible to search users.

Both B2B and B2C businesses cited finding writers with topical expertise as a top challenge with outsourcing content.

From there, B2B experienced the following hurdles:

• Finding content partners who can understand their audience.
• Lack of clear return on investment (ROI) metrics.
• Finding content partners who can provide strategic advice.
• Lack of comprehensive solutions from one partner.