As part of its expansion into marketing performance solutions, Uptempo acquires OptiMine

The renowned leader in agile marketing measurement and optimization, OptiMine Software, has officially been purchased by Uptempo, a global provider of enterprise marketing performance solutions. This strategic move expands Uptempo’s capabilities by integrating OptiMine’s advanced Marketing Mix Modeling (MMM), strengthening its ability to deliver deeper, data-driven insights to enterprise marketing organizations.

Uptempo’s comprehensive performance management platform already brings together budget oversight, compliance, and real-time performance tracking in a unified environment, enabling brands to make smarter investment decisions and maximize the impact of their marketing spend. As the industry’s only platform built around budget-centric performance management, Uptempo provides marketing teams across the globe with a clear, compliant, and actionable view of their operations-from planning and approvals to execution and spend-ultimately boosting accountability, efficiency, and measurable outcomes.

The addition of OptiMine’s sophisticated analytics empowers marketing leaders with sharper tools to manage, measure, and optimize campaign performance with unmatched accuracy. By uniting predictive insights with actionable performance management, the acquisition positions Uptempo as a powerful partner for brands seeking growth and adaptability in a highly competitive environment.

In expressing his excitement for the collaboration, OptiMine CEO Matt Voda said, “Our goal has always been to provide cutting-edge measuring solutions to support marketers in their endeavors. This collaboration allows us to embed our leading analytics into a comprehensive marketing performance management platform, unlocking even greater value for customers.”

Adrian Tuck, CEO of Uptempo, emphasized the significance of the acquisition: “Today’s marketing leaders face immense challenges-from harnessing data and adapting to AI-driven changes to managing evolving consumer expectations. Uptempo’s Marketing Performance Platform equips enterprises with the insights they need to innovate at speed and achieve sustainable growth. Integrating OptiMine’s MMM and analytics capabilities further strengthens our solution and accelerates our shared vision.”

This milestone reinforces OptiMine’s reputation as a pioneer in agile measurement, trusted by many of the world’s largest brands, and follows its recognition as a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. Together, OptiMine and Uptempo remain committed to continuous innovation, helping enterprise marketers maximize ROI, optimize spend, and drive consistent revenue growth.