The lockdowns changed a lot of things around the world. Trade routes, healthcare, work life balances. Lockdowns affected so much, in fact, that it would be hard to determine something that wasn’t affected by the lockdowns. Social media and therefore marketing, were not exempt from this. When consumers were Read More
Senior living communities have grown in number in the last few decades providing a quality life for senior citizens. In this age of digital competition, every Assisted living community requires digital marketing services to promote and grow their community. Adapting the latest digital marketing trends helps you to unveil the Read More
If 2022 is the year for launching or going all-in on your ecommerce business, welcome to the family. Global ecommerce retail sales have doubled in 3 years from $2.9 billion in 2018 to $4.8 billion in 2021. As a result, ecommerce has become the premier space for innovative brands to start and grow their reach—that [&Read More
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both B2B and B2C companies as they increase budgets and dive into new content formats in 2022. Parse.ly recently Read More
What is Facebook Advertising? Facebook Advertising is a form of internet marketing in which advertisers promote their products and services on Facebook. This can be done through various strategies such as: Facebook advertising may not be the best way to reach your target audience in some countries and in some Read More
In the past few years, digital marketing has changed and evolved. It is no longer about using the right keywords and posting quality content regularly. Many new elements like user experience, local SEO, technical SEO, and more now play a role in your overall marketing success. Tools like log analyzers Read More
Google has been catching the paces in increasing the quality of search results, and marketers must modify and revised alongside these upheavals as well. SEO specifically has taken many steps forward with the speed chasing new technologies including artificial intelligence, and voice assistants. As mobile devices also improve their UX Read More
Not to get meta, but when it comes to Meta, should brands stick solely to working with the visual product influencers that are readily available on Instagram, rather than exploring a campaign on Facebook? Of course, the famous short answer – embraced by experienced marketers of all marketing channels – is it Read More
By now we’ve heard all the jokes about how 2021 was a terrible, horrible, no good, very bad year. But while you’re likely eager to leave 2021 in the past, you’re also eyeing 2022 with some healthy skepticism. After all, it was around this time last year when we all Read More
Digital marketing is leveling the playing field between small businesses and larger corporations. These up-and-coming brands know how to use social media to generate traffic. If you work at a small business or want to launch your own brand, The 2022 All-in-One Digital Marketing Certification Bundle contains tips on how you Read More
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