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Top SEO Trends That Are Bound To Dominate The Digital World In 2022
Google has been catching the paces in increasing the quality of search results, and marketers must modify and revised alongside these upheavals as well. SEO specifically has taken many steps forward with the speed chasing new technologies including artificial intelligence, and voice assistants.
As mobile devices also improve their UX to keep up with the market, SEO now has a central role in marketing strategies for all businesses.
The year 2021 is a year of many changes for the digital marketing industry, with Google fully rolling out two huge algorithm updates.
As user behavior continues to grow, and search engines like Google modify in response then which are SEO trends that will rule the marketing world in 2022?
Voice search
Audio is a key trend in 2022. U.S. consumers attended nearly 15 billion hours of podcasts in 2021, up 25% from 2020.
This is a new platform and a tremendous opportunity for marketers.
Voice search has shortly become a crucial element in SEO, with more than 43% of online consumers making purchases through voice-enabled devices and around 60% of shoppers using it to find local businesses. The necessity to optimize a brand’s online existence to be compatible with voice search is now more important than ever before, and while it is still considered an arising trend, it is no secret that it enhances SEO and has transformed the way how people use the internet.
The trend is becoming more famous because voice searches are simpler for lengthier queries, with most typed searches normally coming in at around six words.
Marketing In The Metaverse
An estimated 85 million people used augmented reality or virtual reality in 2021. Usage has been rising steadily and has made twice as much since 2017, as technology progress has made VR and AR more enticing.
If marketing in the metaverse isn’t already part of your content plan for 2022, it must be. Understanding how to market it is significant to engaging younger consumers.
Video Marketing
If a picture tells a thousand words about your product or service, then how many does a video say? Videos are a great channel to showcase company culture and in-depth benefits of what you give, and they are a lenient way to get people fascinated.
Also, moving ads can be more productive in social media marketing than still pictures.
Mobile User Experience
Google has finally wrapped up the rollout of the Mobile-First Indexing (MFI) last March 2021 after years of anticipation.
What this means is that Google will prioritize the indexing and ranking of mobile-friendly websites.
By this time, all web pages have shifted to MFI. Couple this update with the Page Experience Algorithm, we can expect that non-mobile-responsive websites and sites that offer poor UX will hurt largely in their search rankings in 2022.
Better Featured Snippets
Other than the big updates that Google newly executed, they have also included small tweaks such as the Passage Ranking Update.
This update is closely linked with Google BERT, which is a deep understanding algorithm that helps search engines process words better in connection to the context of other surrounding words.
With the implementation of the Passage Ranking Update, Google can now index not only whole web pages but also individual passages from that particular page — otherwise known as featured snippets.
This is especially useful for very specific search queries and voice search results to make it easier for users to find the exact answer they are looking for.
And with users being more intentional and specific in the ways they phrase their search queries, featured snippets are seen to take a bigger role in the years to come.
The E-A-T concept
Expertise, authoritativeness, and trustworthiness (E-A-T), are an important part of any SEO strategy, with Google using these three elements to measure your website’s credibility when it comes to roving users with the best online experience and information that is authentic and trustworthy.
E-A-T is a vital part of Google algorithms, with the search engine only intending to support websites it deems reliable.
Google search is continually working to upgrade its performance, and by using the EAT concept it is optimistic that it will be able to get better at determining credible websites.
EAT is not a direct ranking factor, but brands can boost their expertise, authoritativeness, and trustworthiness through well-researched and valuable content, accurate data, updating old content, inserting inbound hyperlinks, and displaying positive customer reviews.
The online world is steadily advancing and with this change comes innovation.
Brands need to be able to not only create brilliant content but also have a successful online presence. By deploying advanced SEO techniques that satisfy search engine frameworks, users can convince Google that this is what your target audience is looking for.
Only then will you be able to sustain and drive meaningful results and become real competition to others in the industry.
