Tags : SEO

Zeta Announces Support for AWS for Advertising & Marketing Initiative

Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative that Read More

AdTheorent Wins “Best Mobile Marketing Platform” in Digiday Technology Awards

AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world value for advertisers and marketers, announced it has been selected as the winner of the “Best Mobile Marketing Platform” in the 2022 Digiday Technology Awards, awarding the technology platform that provides Read More

Iterable Unveils Cutting-Edge Mobile and Cross-Channel Capabilities, Empowering the Next Generation Marketer

Iterable, the most potent communication platform that aids brands in activating customers with joyful interactions at scale, today unveiled new innovations, among them Iterable SMS with simplified pricing and AI-powered Channel Optimization. These features give marketers the power to activate exceptional cross-channel marketing capabilities and win over long-term clients. The Read More

New to Peach: Ads on Netflix

Peach, a leader in video advertising and delivery workflows, has declared support for Netflix’s brand-new Basic with Ads ad-supported service. Parallel to the service’s introduction, Peach unveiled new locations where users can send Netflix advertising in a number of nations, including the UK, Australia, Germany, France, Italy, Spain, Read More

Advana Selects Vistar Media as Full Stack Technology Partner

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), announced its full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. To manage all inventory and produce a seamless content and ad delivery experience, Advana is leveraging the entire Read More

4 reasons why it’s hard to prove impact in marketing ops

Measuring impact is a problem for marketing operations teams, according to a study of expert Marketo users earlier this year. The main operational shortcoming, according to more than half of the respondents, is assessing effect, which is followed by resourcing people and aligning with objectives and strategy. To acquire their Read More

Will GMail change the way email marketing is done?

This great article online from a while back makes a lot of sense in the current scenario. Many people I know have started using GMail as their primary email service. And most of them just won’t budge due to the exaggerated 1GB messaging capacity. The main reason, as usual, Read More