One question I see asked at least weekly about ad campaigns are what is the typical ad campaign duration they start to work? I always think about it too and it should be your first question! If you’re spending money then it’s your right to have at least Read More
Sustainability is at the forefront of every responsible organisation’s mind, but many won’t have ever considered the environmental impact of their website. The greatest invention in modern times is undoubtedly the internet, which at first glance doesn’t seem like it could have a negative effect on the Read More
Search Engine Optimization (SEO) is purely the act of optimizing your brand’s image and footprint, both offline and online. The act of optimizing is carried by utilization of top-notch quality content to increase website optimization. The excellent experience provided to the website visitors also contributes to increasing SEO. Read Read More
If you’ve noticed a slowdown in your engagement or you simply want to know what’s on trend for your social pages, I’m sharing the top social media changes for 2021. Digital marketing and social communication go hand-in-hand, so your new strategy should incorporate these new trends, leading to Read More
There’s so no doubt about it, social media has become one of the most effective forms of marketing. In today’s age, individuals now have access to social media everywhere they go. One of the reasons social media marketing is so effective is because it’s a fun and Read More
By this point, if you use digital marketing as part of your marketing strategy, you know the importance of SEO for reaching your performance goals. SEO not only helps send the right users to your website but focusing on good SEO tactics, helps lead visitors easily through your website so Read More
It doesn’t matter what industry your company is in, a helpful blog can be really beneficial to any business. Trust us, we say this from experience. At Bookmark, we love using this blog to help business owners gain the knowledge they need to build and grow their online presence. Read More
Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. Read MoreRead More
Are you looking to optimize your website to achieve better results over SERP? If yes, then you are in the right place. To optimize a website, you need to focus on SEO. There are several techniques you can use to rank higher on search engines like Google. Here, I am Read More
If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional advertising, or you wanted to better understand programmatic advertising vs Google Display Network, you’re in luck. Read More
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