Ad Campaign Duration: How Long Does Advertising Take to Work?

One question I see asked at least weekly about ad campaigns are what is the typical ad campaign duration they start to work?

I always think about it too and it should be your first question! If you’re spending money then it’s your right to have at least a basic understanding of how long you should expect to spend it. Every person selling advertising has told me that it takes time to work. That’s just it though, they’re selling advertising. The longer you advertise the more money they make.

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