Skai, an intelligent marketing platform, has launched support for Amazon DSP, offering new functionality and audience reach to retail media advertisers. Over the past year, Skai has worked closely with customers and Amazon Ads to develop its solutions, which now allow brands to optimize campaigns more efficiently and effectively across Read More
Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been recognized as the leader among account-based marketing (ABM) platforms on the SPARK MatrixTM for Account-Based Marketing (ABM) Platforms. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a Read More
Harte Hanks Inc., a leading global customer experience company focused on bringing companies closer to customers for nearly 100 years, announced today that it has been awarded a new business assignment by a leading employment screening services company to provide a wide scope of B2B sales and marketing support services. Read More
One thing is for sure – digital marketing opens up unlimited possibilities for businesses. The digital marketing approach has drastically altered the way businesses operate nowadays. Whether big or small, all businesses and brands get immense benefits from online marketing. Ramzy Dib, Owner of Microbits, is an expert digital marketer with Read More
Aviareps, a global leader in tourism, aviation, and hospitality representation with 65 offices in 48 countries around the world, has launched its Digital Ecosystem, an all-in-one marketing hub for the travel industry. The Aviareps Ecosystem empowers everyone to market their brand and product to a global community online via a platform that Read More
St. Croix Hospice is proud to have earned four Gold and three Silver Aster Awards in the Home Health/Hospice group for marketing and communications materials created in 2021. The Aster Awards by Creative Images honor “excellence in healthcare advertising” nationally. St. Croix Hospice won awards in the categories of print Read More
Lob, the leading direct mail automation platform, today announced the launch of the company’s flagship product, delivering the marketing industry’s first-ever end-to-end direct mail automation platform to enable intelligent mail and transform the antiquated process for marketers. With this platform, Lob is building upon past successes with their Read More
Whirlpool Corp. today launched a new brand experience organization designed to transform the home appliance end-to-end consumer journey into immersive consumer experiences. It will inspire audiences through an iconic portfolio of brands and world-class product offerings. Located in the heart of Chicago at the iconic Reid Murdoch building, the World Read More
AMP Agency, a full-service digital marketing agency, has acquired Genome, an award-winning digital innovation, transformation, and product development company. The addition of the Genome will further AMP Agency’s strategy to advance technology-enabled innovation and grow internationally. Genome CEO Matt Fitz-Henry will serve as senior vice president of technology for Read More
Leading Out-of-Home media company JCDecaux today announced the official launch of the e-learning course JCDecaux ACADEMY, an industry-first, market-leading, supplier-agnostic program, designed to foster understanding and awareness of the power of Digital Out-of-Home advertising. Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 Read More