Accretive Media , a leader in out-of-home data and technology, today announced the launch of Accretive Outcomes™, a new solution that delivers highly effective and efficient measurement and attribution for the out-of-home advertising channel. “We believe that access to accurate and reliable measurement will be a huge catalyst for growth for Read More
Elm Street Technology, LLC (“Elm Street Technology”), a leading provider of residential real estate technology and marketing solutions, today announced the acquisition of OutboundEngine (“OutboundEngine”), a marketing automation software company based in Austin, Texas. The acquisition of OutboundEngine complements and expands Elm Street’s Elevate platform, which provides an end-to-end Read More
Logiq, Inc. , a global provider of award-winning e-commerce and fintech solutions, has expanded its Logiq Digital Marketing™ (LDM) platform to include geofencing-based targeting. Unlike traditional geotargeting that restricts digital ads to audiences in a particular zip code, city, state or country, geofencing is a custom defined area that can outline Read More
E-Web Marketing, a Sydney-based digital marketing agency that employs a holistic approach, has offered some times on improving paid advertising campaigns using Google Ads and social media. This was elucidated in a blog post that explained the importance of excluding the people who aren’t likely to be interested in Read More
Marketing1on1 is proud to announce the launch of its digital marketing advertising for small businesses. Their internet marketing service has benefited many companies by helping them determine their way to online success. This service of marketing1on1 has become very popular in the community of digital and online marketing. Read More
Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver 45 times more attention than standard display ads. The data, collected over a 6 month period across a selected range of advertisers, Read More
Oracle Corp announced on Monday a new system that it says will use artificial intelligence to automate key parts of digital marketing campaigns. Once primarily known for its database software, Oracle is competing against firms like Adobe Inc (ADBE.O) and Salesforce.com Inc (CRM.N) to sell cloud-based software Read More
Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers. Following on the heels of Service Cloud updates, the capabilities focus on personalization, optimization, and improving the relevancy of customer recommendations for products. Research reveals the benefits of tailoring sales outreach to Read More
Reddit continues to refine its ad tools with a new update to its ad creation platform, including bid recommendations, improved editing functionality and enhanced system performance. First off, on bid recommendations – now, when you set up your Reddit ads campaign, the dashboard will display a recommended bid price to ensure Read More
Digital Shadows, the leader in digital risk protection, today announces a new feature within its SearchLight™ solution enabling organizations to rapidly identify fake social media accounts registered against their key executives – and get them taken down quickly. Cyber criminals routinely impersonate companies and key personnel on social media. Motivations vary Read More
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