Anchor Text Ratios are considered important by many SEOs for ranking in Google. But is it really something to worry about? There are many ideas about anchor text ratios and what is the best ratio for ranking on Google. Some SEOs have researched millions of search results and discovered common Read More
Google’s upcoming Page Experience update will apply to both desktop and mobile search results. Google says the upcoming Page Experience update, which was thought to only impact mobile search, will apply to desktop search results as well. This information was revealed during a session on preparing for the Page Read More
Google is developing a new technology for answering complex search queries called “MUM,” which stands for Multitask Unified Model. Google aims to answer more complex search queries with a new technology called Multitask Unified Model, or “MUM” for short. Google revealed at its I/O conference on Tuesday that it’Read More
Twitter’s upcoming subscription service may be called “Twitter Blue” and include features such as undo send, bookmark collections, and more. New details discovered about Twitter’s upcoming subscription service reveal one of the features may include the ability to undo sent tweets. Reverse engineering expert Jane Manchun Wong shared Read More
Yelp announced updates to their self-serve ad platform this week, further building out their offerings for advertisers. First, Yelp is adding custom location targeting in addition to the existing radius targeting option. Businesses can now assign specific locations for their ads to appear. Read MoreRead More
WordPress released an update to patch an Object Injection Vulnerability rated by the National Vulnerability Database as critical. A WordPress vulnerability rated as critical has been patched. Although the exploit is labeled as critical, one security researcher states that the likelihood of the vulnerability being exploited is remote. The patch Read More
YouTube begins offering monetary incentives for creating the best YouTube Shorts content every month. YouTube establishes a $100M fund to award creators for producing the top YouTube Shorts videos of the month. Follow the tips for creating YouTube videos from The Marketing Heaven. The YouTube Shorts Fund, to be distributed Read More
Google updated the developers page for the AMP Article Logo Structured Data to accurately reflect what is used for rich results Google updated the requirements for the logo structured data for AMP articles. The update is a clarification of how publishers can display the structured data for their logos so Read More
Twitter takes first steps toward becoming a content platform by allowing journalists, creators and others to receive tips from their followers Twitter announced the Tip Jar, a new way for members to earn money on Twitter. The program is said to be the first of several methods Twitter will help Read More
Facebook launches Neighborhood, a Nextdoor-like tool that helps locals connect with each other. Facebook rolls out Neighborhoods, a new feature within the main app that offers many capabilities similar to Nextdoor. Available first in Canada, and coming soon to the US, Neighborhoods is an app within an app that gives Read More
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