Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition Read More
Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) today announced the acquisition of research-based advertising consultancy Communicus, which provides insights into how advertising campaigns build brands and motivate purchasing. “This acquisition will allow us to integrate Communicus’ exceptional longitudinal advertising research system into our end-to-end advertising solutions,” said Read More
Power My Analytics, a reporting automation tool that enables digital marketers to automate their data collection and integrate the metrics they need into their favorite data destinations, has released new data connectors for Google Analytics, Google Ads, Google Search Console, Google My Business, and YouTube. Data connectors are ETL applications Read More
Cyford Technologies LLC, introducing DIGITAL MARKETING SERVICES to its catalogue. Increase brand loyalty and online sales with experts. Target audience cost-effectively and measurably. Cyford Technologies LLC, offering digital marketing services for all-size businesses by accessing the mass market at an affordable price. Taking your business to max height is not Read More
Tinuiti, a leading independent performance marketing firm in the US, announced it has completed its acquisition of Bliss Point Media and its subsidiary, Prospect Point Media, a leading purchaser of digital streaming media, following a previous announcement and as reported in The Wall Street Journal. The official acquisition: Tinuiti is Read More
Amazon’s advertising business continue to grow rapidly as it is now one of the company’s key sources of revenue. In the company’s second quarter earnings report, Amazon said its “Other” category generated $7.9 billion in sales, up a whopping 87% from the year-ago quarter, and up 14% from the first Read More
Today, Skai, — a leading commerce intelligence platform — is publishing its Q2 2021 Digital Marketing Quarterly Trends Infographic, an analysis of the digital marketing trends that defined the last quarter, with a full report to follow next week. The overall picture is one of growth as the momentum of the pandemic recovery Read More
Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, has partnered with GumGum, a global media and contextual intelligence company, to provide e-commerce marketers a powerful targeting solution for their digital advertising campaigns. GumGum will offer its contextual intelligence solution, Verity™, through the Logiq Digital Marketing™ (LDM) platform. Read More
Scibids, the global leader in artificial intelligence for digital marketing, has released a reference guide that provides marketers the details they need to understand how AI is resolving mounting global tensions between consumer privacy and paid digital marketing’s future. The free guide, “AI, Privacy and the Future of Digital Read More
It seems like no time has passed since the days when social media was a way for family and friends to share photos and life updates. Now, social media has become a place for people not only to share photos and life updates, but also to shop, leave reviews, make Read More
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