Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model
CivicScience, Media and Tech Titans Join Forces to Launch New Digital Ad Platform
Market intelligence company CivicScience, along with key strategic partners, today announced the launch of a new media and advertising company, aimed at revolutionizing digital marketing in a privacy-centric future. The startup will be seeded with an initial investment of $15 million and run by accomplished industry leaders. The new venture is supported by strategic investors including Thomas Tull, founder of Legendary Entertainment, Jeff Wilke, former CEO of Worldwide Consumer at Amazon, and The NPD Group.
