Ansira Announces Integration with Google Merchant Center to Automate Vehicle Ads

Ansira Partners, Inc., an independent global marketing services and solutions company with proprietary channel, website and advertising technology, announced a new integration with Google Merchant Center to help agencies auto simplifies and automates the creation and delivery of vehicle ad feeds.

“Ansira is constantly looking for ways we can help our automotive clients reach and engage consumers through intuitive marketing tools,”

“Our new integration with Google Merchant Center helps dealerships run more efficiently by streamlining the vehicle ad process, all while effectively reaching potential in-market buyers.”

Ansira Vice President of Products Angie Cordova.

Ansira deploys the right technology solution to generate vehicle advertising feeds by crawling dealership websites and performing related automated data collection efforts. With this solution, Ansira can update vehicle feeds every 24 hours to ensure dealers are presenting their most up-to-date inventory to potential customers. Ansira will then host the master feed so you can use it in Merchant Center.

This new integration saves dealers from having to manually load daily vehicle feeds. Pre-formatted vehicle inventory also makes it easier for dealers to fill out Google Performance Maximization campaigns.

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors with deep expertise in the financial and corporate services sector.