G2, the world’s largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales Read More
Enablix, the sales content enablement solution for revenue-facing teams, has enhanced its CRM integrations with the release of its new feature: Account-Based Engagement Analytics. The first of its kind within the sales enablement field, the new capability improves outbound sales and marketing efforts by providing more visibility into how prospects Read More
Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements – including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting Read More
Intellimize, marketing’s most intelligent website conversion, and dynamic personalization platform, today unveiled many new capabilities to provide greater scale, speed, and agility for leaner marketing teams. As marketers are squeezed to deliver more performance, we’ve made it easier for them to do more with less. Our latest enhancements Read More
Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for Salesforce to help marketing and sales teams visualize how their activities drive account progression and turn data into actionable insights. This integration builds on RollWorks’ breadth of capabilities to empower B2B sales teams – Read More
TechTarget, Inc., the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a Leader in Account-Based Marketing (ABM) by Quadrant Knowledge Solutions, a leading independent global analyst and consulting firm. Quadrant Knowledge Solutions’ SPARK Matrix™ – Account-Based Marketing (ABM) Platforms, 2022 report Read More
Demandbase, the Smarter GTM™ company for B2B brands, announced today’s prestigious award wins from B2B Ignite London. At the world’s biggest B2B marketing learning and networking experience, Demandbase was honored with the silver award for ABM Platform of the Year, the top award for overall Read More
Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events? How do you apply Account-Based Marketing approaches to event marketing? Read MoreRead More
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams Read More
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