Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know! Last month at Microsoft Advertising Elevate, Microsoft teased a soon-to-be-released hub that would enable advertisers to set up multi-channel campaigns, including the ability to launch and manage paid Read More
Facebook and Instagram begins letting users hide their public like counts on all posts. Facebook and Instagram users can now prevent others from seeing how many likes they receive on posts. As of today, users will have the option to hide like counts on their own posts, as well as Read More
On this special episode, PPC experts discuss Google’s Smart Shopping campaigns, what products are the right fit, how to set them up, reporting tips, and more! Join the Marketing O’Clock team for a Marketing O’Talk roundtable discussion. This month, we’re joined by an esteemed panel of Read More
Anchor Text Ratios are considered important by many SEOs for ranking in Google. But is it really something to worry about? There are many ideas about anchor text ratios and what is the best ratio for ranking on Google. Some SEOs have researched millions of search results and discovered common Read More
Google’s upcoming Page Experience update will apply to both desktop and mobile search results. Google says the upcoming Page Experience update, which was thought to only impact mobile search, will apply to desktop search results as well. This information was revealed during a session on preparing for the Page Read More
Google is developing a new technology for answering complex search queries called “MUM,” which stands for Multitask Unified Model. Google aims to answer more complex search queries with a new technology called Multitask Unified Model, or “MUM” for short. Google revealed at its I/O conference on Tuesday that it’Read More
Twitter’s upcoming subscription service may be called “Twitter Blue” and include features such as undo send, bookmark collections, and more. New details discovered about Twitter’s upcoming subscription service reveal one of the features may include the ability to undo sent tweets. Reverse engineering expert Jane Manchun Wong shared Read More
Yelp announced updates to their self-serve ad platform this week, further building out their offerings for advertisers. First, Yelp is adding custom location targeting in addition to the existing radius targeting option. Businesses can now assign specific locations for their ads to appear. Read MoreRead More
WordPress released an update to patch an Object Injection Vulnerability rated by the National Vulnerability Database as critical. A WordPress vulnerability rated as critical has been patched. Although the exploit is labeled as critical, one security researcher states that the likelihood of the vulnerability being exploited is remote. The patch Read More
YouTube begins offering monetary incentives for creating the best YouTube Shorts content every month. YouTube establishes a $100M fund to award creators for producing the top YouTube Shorts videos of the month. Follow the tips for creating YouTube videos from The Marketing Heaven. The YouTube Shorts Fund, to be distributed Read More
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