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Everything We Know About Google’s Performance Max Campaigns
We’ve compiled everything we know about Google’s Performance Max campaigns: what they are, how they differ, & early performance results!
With Google’s announcement that the Performance Max campaign would receive a broader rollout, there have been a lot of questions about what Performance Max is, how it compares to other campaigns, and how it performs. The aim of this post is to answer those frequently asked questions and to help advertisers prepare.
