A study on social media usage in 2021 finds more US adults use YouTube than any other social network. More adults in the US use YouTube than any other social network, according to a study from Pew Research Center. Of US adults who say they use any kind of social media, 81% Read More
WordPress plugin repository offering a pre-release version of Core Web Vitals optimization plugin by Automattic. Final version coming soon Automattic has pre-released a plugin designed to tackle the hard work of achieving better Core Web Vitals scores. The plugin is currently in testing phase and not meant to be used Read More
Facebook Analytics is being shuttered on June 30, 2021, giving marketers less than three months to adapt to alternatives. Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. Considering how marketers rely on Facebook Analytics to measure conversion Read More
clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Kargo, the leader in mobile advertising, today announced a partnership aimed at preserving publisher revenue while ensuring the mobile ads delivered via the Kargo platform are free from malware. Kargo’s mission is to help Read More
As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production. The guide draws on experiences from various publishers, agencies and ad-tech companies to Read More
YouTube has released information about limiting data collection on children’s videos that can affect the content creators financially in a million ways. YouTube is, in short, becoming less child-friendly day by day. According to WSJ, YouTube will start to limit data from January 2020 and all those creators who are Read More
Sponsored Profit Partners continues to expand its service offerings for the benefit of its rapidly expanding clientele. The renowned Amazon PPC strategy company has recently introduced free consultation calls for entrepreneurial brands looking to grow and scale on Amazon.The free discovery calls are available to all Amazon sellers that Read More
Since the start of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers. In fact, 38% of small businesses increased their ad spend in 2020, according to a new report from The Manifest, a how-to guide Read More
Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that sales and Read More
Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.Branded content ads were introduced last year as a way for influencers to identify when their posts are sponsored by a company or brand. The ads look just like organic Read More
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