DuckDuckGo Announces Plans to Block Google’s FLoC

DuckDuckGo announces plans to block Google’s new method of tracking users’ web activity, called FLoC.

DuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome.

As Google transitions away from using third-party cookies in Chrome, its developing a new technology called FLoC (Federated Learning of Cohorts).

Google claims FLoC offers more privacy than third-party cookies because it monitors activity at a group level rather than an individual level.

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