Infobip, the global cloud communications platform, has built an integration with CRM platform HubSpot to provide WhatsApp and SMS messaging for HubSpot’s clients. The integration, available in HubSpot’s App Marketplace, enables its clients to connect with customers using their preferred communication channel, to deliver a great customer experience Read More
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced the ability to optimize Snapchat ad campaigns through its flagship MarinOne platform. The integration with Snapchat’s Marketing API gives advertisers better insights and helps them improve the performance of their Snapchat campaigns through Read More
It’s no secret that Twitter can be a cruel and unforgiving platform for those that tweet the wrong thing – whatever that may be. Some use this to their advantage, with many media personalities and politicians now posting divisive comments as a means to boost their presence and remain top Read More
Pattern, the category leader for global eCommerce acceleration, today announced its acquisition of Current – a leading influencer marketing platform. The move will bolster the technology powering Pattern’s eCommerce acceleration platform, helping brands drive category-leading traffic and conversion for product listings on D2C websites, global marketplaces, and other digital Read More
Grazitti Interactive, a global digital services provider, and Khoros, an award-winning leader in digital-first customer engagement software and services, today announced a partnership for online community development. The partnership expands on an eight-year relationship that now gives shared customers a competitive advantage to deliver unmatched online community experiences. In addition Read More
Wish has launched a global marketing campaign following almost a year’s pause in major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor Read More
AppsFlyer today announced that it has been selected as the winner of the “Best Overall Mobile Marketing Company” award in the 5th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and Read More
Optimizely, the leading digital experience platform (DXP) provider announced it was named a Strong Performer in The Forrester WaveTM: Marketing Resource Management, Q3 2022. The report states that “Welcome’s legacy in content marketing and editorial shines through in its ample content and people management offerings. And its superior innovation roadmap Read More
Robly was named the #1 Email Marketing Platform by SoftwareReviews for 2022, the most in-depth source of buyer data and insights for the enterprise software market. Robly specializes in supporting charities, nonnonprofitsducation sectors, and religious organizations, leveraging patented technology to help customers achieve up to 50% higher open rates. The platform also provides Read More
Aprimo, an industry-leading provider of digital asset management and content operations software, today announced it has been recognized as a ‘Leader’ in The Forrester Wave™: Marketing Resource Management, Q3 2022. Receiving the highest scores of any other vendor in the current offering and strategy categories, Aprimo is the only vendor named Read More
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