Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of sales and marketing attribution tools for podcast and audio advertising to its arsenal of offerings. The new offering allows advertisers, agencies, brands and publishers to easily determine the effectiveness of podcast and Read More
AdQuick.com, the top out-of-home advertising marketplace in the world, today announced it’s releasing a collection of free, OOH media planning tools to help marketers tackle the once-esoteric world of OOH media with confidence. Not only does the Marketer’s Toolkit offer market-specific OOH cost and ad unit availability Read More
Cross Screen Media announced the launch of a new measurement solution, ScreenImpact, to provide advertisers with deduplicated cross-platform measurement of each video ad campaign across the entire, buy down to the local level, including all linear and digital channels. As more advertisers are placing cross-screen TV and video ad buys, Read More
QP, the revolutionary messenger-first social media platform designed to help creators of all kinds engage, interact & monetize their content, today announced the launch of the latest release of its highly anticipated app. Available for download on the App Store and Google Play, QP is jam packed with unique features Read More
Blackbaud , the world’s leading cloud software company powering social good, has teamed up with marketing technology company Campaign Monitor to integrate its email marketing solution with Blackbaud’s fundraising and donor management software solution, Blackbaud Raiser’s Edge NXT®. This integration creates an automated email marketing solution designed for Read More
ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto dealers and marketers with the transition from traditional TV to over-the-top (OTT) and connected TV (CTV) advertising to drive faster auto Read More
Emplifi, the leading unified customer experience platform, today released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends. According to Emplifi’s most recent data, global ad spend on Facebook and Instagram grew 43.4% Read More
Trinity Audio, the only unified audio platform, announced the first-ever artificial intelligence (AI) powered audio advertising experience. The offering provides ease of consumption of content while seamlessly integrating ads powered by audio. The user journey leverages the same AI voice for both the content and the advertising message, similar to Read More
BlueZoo, Inc. announced the signature of a global agreement with JCDecaux, the number one outdoor advertising company worldwide, for deployments of the BlueFox solution to measure campaign audiences across cities, airports, and shopping malls. Read MoreRead More
Marketing is a vital task in the business context, as the successful advertising endeavor drives inbound leads and engages more customers. Marketing has deep roots in industries that encompass several activities of promoting the services or selling the products of a business. These traditional marketing processes have been revamped and Read More
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