Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, has released its Q3 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights trends within paid and organic search, Amazon ads, paid social, and display ads. Q3 2021 revealed a number of telling trends in areas such as Read More
Advertisers in Australia can now look forward to enhanced features in TikTok ads. TikTok recently presented its new plan to ramp up advertiser investment in its social media advertising platform with the expansion of e-commerce, a new promise of “brand safety” and the launch of several new and interactive ad Read More
LiveWorld, Inc. , with over 25 years of experience in healthcare, retail, and consumer digital and social media, announces new agency services and capabilities to address the most demanding hospital marketing challenges. LiveWorld’s proven approach and expertise enables hospitals to acquire, connect, and bind consumers to hospitals with breakthrough creative, and Read More
The Kroger Co. is building upon the first-party targeted advertising services it offers CPG brand advertisers. Kroger’s media advertising business, Kroger Precision Marketing (KPM), based on its 84.51° data analytics subsidiary, is launching a new private programmatic advertising marketplace. Known as the Kroger Private Marketplace, the service allows advertising agencies Read More
Lee Enterprises Inc. a leading provider of high quality, trusted local news and information and a major subscription and advertising platform in 77 markets, announced a strategic partnership with Mudd Advertising, a leading full-service automotive advertising agency. The partnership leverages a customized version of Lee’s innovative Vision platform enabling Mudd Read More
Snowflake , the Data Cloud company, today announced the launch of the Media Data Cloud, which unites Snowflake’s powerful data sharing technology; cutting-edge standards of privacy and governance; Snowflake- and partner-delivered solutions, and industry-specific datasets. The Media Data Cloud enables marketers, publishers and data and ad technology businesses to unlock Read More
Huobi Global today announced the launch of its ad posting function on the Huobi app. Advertisers can now create peer-to-peer (P2P) advertisements directly on the app at any time with zero fees. The new function is part of Huobi P2P, which provides a fast and secure platform to Read More
Every company faces unique challenges and ProIQ believes that they should be met with innovative solutions. Their approach combines a passion for data with a love of digital marketing to develop solutions that drive results for talent acquisition, sales, and marketing teams. As a new division of Hire Velocity – an Read More
Znode, the leading enterprise B2B ecommerce platform, is pleased to announce the launch of a new ecommerce guide, The Ultimate B2B Ecommerce Guide. The comprehensive piece fills the gaps left by existing ecommerce literature and explores topics ranging from foundational to complex. The educational guide was created to Read More
Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens. The milestone delivers on the Read More
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