Cloud Campaign’s OEM Solution Accelerates Social Media Features for SaaS Leaders

Cloud Campaign, a leading white-label social media management platform, is making it easier for vertical SaaS companies and digital platforms to offer built-in social media features. The company’s OEM solution now supports social media tools for over 70,000 small businesses, highlighting its expanding role as the engine powering some of the most recognized SaaS brands.

Through this OEM integration, users can connect their social accounts and manage posts across all major platforms. Despite not being completely novel, this product line has quickly emerged as Cloud Campaign’s fastest-growing one, with an astounding 400% year-over-year increase in 2024. By integrating features like content scheduling, approvals, analytics, and AI-driven workflows, Cloud Campaign enables software providers to enhance their platforms without having to build or maintain these tools in-house.

This embedded solution eliminates the need for SaaS companies to create their own social media infrastructure or negotiate access to social APIs. It provides them with ready-to-deploy tools that not only improve product value but also reduce time to market. A Chief Product Officer from a top-tier home services software platform shared that Cloud Campaign helped them seamlessly integrate social tools into their system. The experience was described as collaborative and efficient, resulting in higher customer adoption and better performance for their managed services teams.

Cloud Campaign’s CEO and Co-Founder, Ryan Born, expressed pride in the impact their tools are having. He emphasized that it’s fulfilling to know thousands of small businesses are thriving on social media due to their embedded solutions. As more SaaS platforms seek to embed marketing capabilities, Cloud Campaign continues to empower partners to offer robust social media features under their own branding.

With options for both a fully embeddable interface and a standalone white-label application, Cloud Campaign has established itself as a go-to OEM provider. The company’s expansion is indicative of a broader trend in the SaaS ecosystem: social media management is now required, and Cloud Campaign is helping software suppliers worldwide make it easy to use, scalable, and efficient.