How to use an email list to get new customers

One of our favorite things as a Data-Driven Marketing agency is connecting the data of different platforms to understand audience behaviors and track new customers. In this video, I uploaded an email list to Facebook and created a lookalike audience (an audience that behaves in a similar way meaning showing similar interest online by visiting specific websites or participating in similar groups etc. This helps the algorithm do the work for us and discover new potential customers that haven’t been exposed to our product or services before.