StatSocial Expands Influence Measurement with Bluesky Audience Analytics
StatSocial, the only provider in the industry offering socially-derived audiences across all major social networks, has announced the integration of Bluesky into its core platform capabilities. This strategic expansion opens the door to deeper visibility into fast-growing audiences, emerging conversations, and evolving engagement patterns, equipping marketers with sharper consumer insights, stronger alignment in influencer partnerships, and more precise media planning in today’s increasingly fragmented social media ecosystem.
By bringing Bluesky into the StatSocial framework, marketers can now gain a more holistic understanding of audiences with Bluesky engagement data fully incorporated into StatSocial’s patented Identity Graph. This integration also enables the identification and validation of influential creators on Bluesky using an audience-first approach, ensuring that follower communities align with brand values and campaign objectives. In addition, it allows benchmarking of Bluesky activity against other platforms such as Instagram, TikTok, and YouTube, offering a clearer view of where audiences engage most and providing opportunities to activate those audiences across the broader digital environment.
This addition marks an important extension of StatSocial’s coverage, delivering early access to signals from niche, politically engaged, and tech-forward communities that are increasingly shifting toward Bluesky. The inclusion not only reflects the rise of decentralized social platforms but also highlights StatSocial’s commitment to staying ahead of digital trends by equipping brands and agencies with comprehensive, actionable intelligence.
“As emerging platforms like Bluesky gain momentum among early adopters and influential communities, it becomes critical for brands to stay proactive,” said David Barker, CEO of StatSocial. “By integrating Bluesky into the same system as major platforms, we are giving clients unmatched visibility into the affinities and behaviors shaping today’s digital audiences.”
StatSocial delivers socially-derived audiences across major networks, powered by its proprietary Identity Graph. By merging social data with household and offline datasets, the platform provides advanced audience segments that integrate seamlessly with AI environments and third-party systems, supporting influencer discovery, performance measurement, and more effective media strategies.
