Tags : ABM

Recent Report Identifies RollWorks as a Top Vendor among Account-Based Marketing Platforms

April 5, 2022

RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform high-growth companies rely on to accelerate revenue. RollWorks has been identified as a Strong Performer in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, published in March by Forrester. The report states that “RollWorks has Read More

International Conference on Account-Based Marketing Applications

The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations. With its high quality, it Read More

Account-Based Marketing EXPLAINED in 6 minutes (and 29 seconds)

March 21, 2022

Account-based marketing (ABM) lets you reach the businesses that will more likely become high-value, long-term clients. In this video, Nicole explains how it works and shares four major benefits of using this tactic. ABM is a digital marketing strategy that allows you to create hyper-targeted campaigns in order to reach Read More

SalesboxAI releases all New Demand Unit Centric ABM Platform

March 1, 2022

SalesboxAI, today announced the release of it’s comprehensive Demand Unit centric platform for ABM marketers. The platform consists of three modules designed to accelerate sales with: SalesboxAI Discover – Identify Active Demand Units using AI Assistants that generate 1st Party Intent Signals and deployed within the SalesboxAI network. Each Active Read More

Demandbase Offers New ABX Certification, Equipping Marketing Teams to Take their Account-Based Success to the Next Level

February 15, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition Read More

6sense Named G2’s 2022 Best Software Awards for Marketing Software

February 10, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has been named to G2’s 2022 Best Software Awards. 6sense is the top-ranking ABM/ABX platform named to the Best Marketing Products list for 2022. Read MoreRead More

ZoomInfo Launches New Account-Based Marketing Platform, MarketingOS

February 9, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the launch of MarketingOS, a new account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s world-class business-to-business (B2B) data. Read MoreRead More

How chatbots can enhance your ABM strategy

January 20, 2022

It’s no secret that ABM works. When done right, it can generate 200% more revenue for marketing efforts. Chatbots are revolutionizing ABM, taking your target account from browser to buyer through personalised experiences. Check out how conversational marketing can increase your pipeline – and your bottom line. B2B organisations, recognizing Read More

Skydeo Launches B2B AccountsGraph for Account Based Marketing (ABM)

January 19, 2022

Skydeo launches AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. Read More Read More

ABM in a box

Can you put ABM in a box? Are there numbered parts and a step-by-step instruction manual you can use to build an ABM campaign that will engage your target accounts every time? Hear first-hand how disruptive creative can be used and fuelled by data to generate a buzz that helped Read More

Tags : ABM

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