What is the ABX? The term “account-based experience” (ABX) is popular right now. In certain cases, the death of account-based marketing (ABM) in favor of an ABX strategy is even lamented. Online articles proclaiming “Move over, ABM—ABX is the way to go” and similar phrases occasionally resemble a death Read More
Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been recognized as the leader among account-based marketing (ABM) platforms on the SPARK MatrixTM for Account-Based Marketing (ABM) Platforms. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a Read More
Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition Read More
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