Magnite the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to unlock the full potential of live streaming advertising. Magnite and DIRECTV Advertising’s collaboration addresses significant advertising challenges in live streaming, from responding to unpredictable traffic Read More
Inuvo, Inc. a leading provider of intelligent advertising technology, today announced the launch of the IntentKey Platform, an advanced AI agent specifically designed for audience modeling using Inuvo’s proprietary IntentKey AI. Designed to address the challenges of modern advertising including signal loss, privacy regulations, and the growing need for Read More
Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes all with a guaranteed return on ad spend (ROAS). Retailers leveraging Programmatic Loyalty are already seeing impressive results. A leading home and garden Read More
Doceree, the world’s first global network of physician-only platforms for programmatic messaging, today announced the launch of admanager, a powerful, all-in-one ad management platform built exclusively for healthcare publishers to improve HCP engagement, maximize monetization and improve return on ad spend (ROAS). Leveraging the proprietary technology ESPIYAN™, admanager, powered Read More
AdPlayer.Pro, an international provider of innovative online video advertising technologies has announced the release of new features in its ad-enabled video player solution, likewise as the expansion of functionality in its video ad server platform. According to the official announcement, one of the key new, recently introduced video ad Read More
BRANDefenders, a business accelerator specializing in digital marketing and strategic reputation management, announces the launch of its cutting-edge AI-Defined™ Service. With AI today, where machine learning algorithms increasingly shape public perception, this service provides businesses with the tools to train AI systems to understand and represent their brands accurately and Read More
Aspire.io, the leading influencer marketing platform, launches its first-party YouTube Shorts integration, helping brands diversify their creator strategies and tap into the power of short-form content on YouTube. Aspire is one of the first influencer marketing platforms to unlock access to YouTube Shorts, helping brands quickly scale content production Read More
Zartico, an emerging MarTech company based in Salt Lake City, Utah, has cracked the code to understanding the patterns of people and place, moving beyond data aggregation to applying its advanced data science and proprietary technology to deliver innovative marketing performance solutions for destinations, place-based businesses, and their agencies. By Read More
Reputation, the global leader in reputation performance management, today announced a strategic expansion of its platform, introducing powerful new features designed to enhance the sources of feedback data, increase the dimensions of data being tracked, and ultimately uncover hidden insights in today’s complex consumer journey. The platform enhancements allow Read More
Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today launched its new all-in-one AI tool, Simpli.fi Autopilot AI, and an advanced AI-powered Media Planner solution. Simpli.fi Autopilot AI empowers advertisers to design, plan, launch, and optimize omnichannel campaigns Read More
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