Integral Ad Science, a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (Nasdaq: META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver trusted, independent third-party measurement Read More
Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced the launch of CventIQ™. CventIQ combines powerful AI capabilities with deep industry expertise, proprietary insights and analytics, a smart platform, and intelligent infrastructure to help marketers, event planners, and hospitality professionals move faster and smarter, collaborate better, and deliver Read More
Thanks, the ad network turning post purchase monetization into moments of joy, today announced its expansion into the UK, launching with eBay UK as its marquee publisher partner. Thanks serves native, non-disruptive ad placements at checkout across both desktop and mobile, giving advertisers exclusive access to high-intent moments when shoppers Read More
Rakuten Advertising, the leading global affiliate marketing network, revealed several new solutions helping advertisers and publishers navigate affiliate marketing industry challenges and demands. Announced at Rakuten Optimism 2025, these new solutions provide publishers with enhanced data transparency, help advertisers remain brand-safe and compliant, and bridge the gap between creator and affiliate Read More
Welcome to Innovid’s Feature Beat – your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last month, we highlighted new ways to scale the impact of CTV ads. This month, we’re focused on helping marketers get more from Read More
Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today announced the launch of their unique DTC segments in the data marketplaces of popular DSPs, including The Trade Desk and Yahoo. Programmatic advertisers and agency traders can now seamlessly activate digital advertising campaigns against Read More
MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to enhance ad measurement and optimization and campaign performance measurement for its advertisers. This collaboration replaces the recently discontinued Oracle Moat, positioning IAS as MGID’s premier solution Read More
MidOcean Partners (“MidOcean”), a premier New York-based alternative asset manager specializing in middle-market private equity, alternative credit investments and structured equity, announced today the acquisition of GSTV (the “Company”), the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, from Rockbridge Read More
Adx. Inc. (“Adx”) and Collabra Technology, Inc. (“Collabra”), with lead investor group Doxxa, announced today that they’ve signed a definitive agreement for Adx to acquire all Collabra assets and liabilities, marking a significant milestone for both companies and the broader AdTech industry. This strategic move reinforces Adx’s commitment Read More
Publishers Clearing House today announced that it has filed a voluntary petition for chapter 11 relief in the United States Bankruptcy Court for the Southern District of New York to reorganize the Company’s capital structure and improve its long-term growth trajectory. Specifically, the Company will utilize the financial restructuring process Read More
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