Optimove, the first customer-centric marketing platform, announced the launch of OptiText, a native and personalized SMS engine that enables marketers to use rich customer data to create, Organize and measure hyper-personalized SMS campaigns at scale. OptiText complements Optimove’s suite of all-in-one marketing channels, which span web, social, mobile, and Read More
Talk Shop, one of Canada’s leading media outlets, today announced the acquisition of Jam PR, a West Coast public relations firm that brings a journalistic approach to its customer services. This move strengthens Talk Shop as an industry leader by taking bold steps and contributing more to Vancouver’s Read More
Brand marketing is an important aspect of any growing business. This helps establish a strong and recognizable image for your business, which can lead to increased customer loyalty and increased sales. One of the main benefits of brand marketing is that it helps differentiate your business from the competition. By Read More
Wed, Jan 18, 2023, · 11:30 PM | IST (GMT +5:30) When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Now more than ever, staying on your toes with actionable consumer intelligence from continuous social listening is a must. Learn how Purdue University’s Center for Read More
With the recession on consumers’ minds, bank and credit union executives may be scaling back their marketing investments. But instead, the opportunity to reap outstanding profits remains for those who are willing to pivot. Instead of doing less marketing, try new marketing tactics to build stronger connections with consumers during Read More
IZEA Worldwide, Inc., the leading provider of technology, data and influencer marketing services to the world’s largest brands, announced today that its managed services team has secured contracts and co-orders totaling $7.9 million in Q4 2022, compared with $10.6 million in Q4 Q4 2021. “In Q4, we began the process of parting ways Read More
Samba TV, the leading TV technology provider for audience data and full-screen measurement, and MiQ, the world’s leading programmatic media partner, have announced a multi-year business partnership. years to support MiQ’s cutting-edge TV solutions with Samba TV measurement capabilities and data market-leading TVs. Following the conclusion of a Read More
DATA Communication Management Joint Stock Company, a provider of business communications and marketing solutions to businesses across North America, announces the launch of PRSNL™, a personalized video content platform Top humanization with full service. PRSNL covers all aspects of custom video creation and distribution, from strategy, storyboarding and creative development Read More
Digital content creation has evolved over the years, with brands now exposed to more online marketing channels and methods of posting content. With the rise of content marketing, there has also been a dramatic shift in the types of content that audiences now want to see more of or engage Read More
The media marketing and advertising landscape have become fragmented, unpredictable, and much broader with the rise of digital channels. The number of consumer choices increased personalization expectations, and the need for optimization based on real-time data insights makes campaign management and results desired today. become difficult. New research from the Read More
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