This video previews the upcoming migration of Local Campaigns and Smart Shopping Campaigns into Performance Max Campaigns. It also hints a set of new tools and features to help advertisers when Google existing and future Smart Shopping campaigns and Local Campaigns get replaced by Performance Max campaigns.Read More
Google Ads Vice President Jerry Dischler just came out with the three most important things he recommends you focus on for growing your business with Google Ads. 1) Unlocking Automation 2) Prepare for the Future of Measurement 3) Exceeding Customer Expectations for Digital Privacy Read More
Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers are having to get creative as people are becoming more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements Read More
In this video you’ll learn why your B2B paid social ads suck and how to fix them. I explore the importance of intent both from our audiences and the social channels. See what to stop doing and what to start doing to increase the effectiveness of your paid Read More
There’s one big change coming to Instagram Reels. If you pay attention to this new strategy and use it right away, you may be able to use it as a competitive advantage. Facebook Reels is starting something called Overlay Ads. These overlay ads will help creators earn money with Read More
Proactive collaboration on social media can amplify a common message and drive user generated content helping build brands and drive marketing messages. Taking a deep dive to look at who and where your business should be networking will help progress your digital marketing strategy. 17th March 2022 | 14:00 – 16:00 Read MoreRead More
Hear what’s new from the Google Ads team at the Google for Games Developer Summit 2022, including pre-registration App campaign options, ad revenue optimizations, and more.Read More
Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions to the cookie challenge from large ad tech companies (primarily Google) continue to miss the point: A simple workaround solution isn’t going to cut it for an ad industry Read More
It’s 2022 and social media is continuing to grow at warp speed. With over 2 billion Internet users having active social media accounts, social media for businesses is no longer optional. Business owners are now leveraging the popularity of social media as a premier branding and marketing tool. Read MoreRead More
Are your Facebook ads underdelivering? Wondering how to improve your results? Learn how to write better ad copy, including where to find ideas and what to avoid, plus a lot more.Read More
© 2023, The Martech.info . All rights reserved