In this video you’ll learn why your B2B paid social ads suck and how to fix them. I explore the importance of intent both from our audiences and the social channels. See what to stop doing and what to start doing to increase the effectiveness of your paid Read More
There’s one big change coming to Instagram Reels. If you pay attention to this new strategy and use it right away, you may be able to use it as a competitive advantage. Facebook Reels is starting something called Overlay Ads. These overlay ads will help creators earn money with Read More
Proactive collaboration on social media can amplify a common message and drive user generated content helping build brands and drive marketing messages. Taking a deep dive to look at who and where your business should be networking will help progress your digital marketing strategy. 17th March 2022 | 14:00 – 16:00 Read MoreRead More
Hear what’s new from the Google Ads team at the Google for Games Developer Summit 2022, including pre-registration App campaign options, ad revenue optimizations, and more.Read More
Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions to the cookie challenge from large ad tech companies (primarily Google) continue to miss the point: A simple workaround solution isn’t going to cut it for an ad industry Read More
It’s 2022 and social media is continuing to grow at warp speed. With over 2 billion Internet users having active social media accounts, social media for businesses is no longer optional. Business owners are now leveraging the popularity of social media as a premier branding and marketing tool. Read MoreRead More
Are your Facebook ads underdelivering? Wondering how to improve your results? Learn how to write better ad copy, including where to find ideas and what to avoid, plus a lot more.Read More
Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Facts like these along with the growth of social media video platforms prove that combining social media marketing with video content Read More
The 2022 B2B Marketing Exchange (#B2BMX) is just days away, and we already know it will be one for the books. After all, it’s poised to bring more than 800 practitioners to Scottsdale to soak up the latest knowledge, trends and Arizona sun. And it doesn’t hurt that Read More
A community of peers, an influential and senior group of doers and makers of industry will explore select tactics on how we best demonstrate data stewardship, relevant content, and value-creating consumer engagement. DAA Summit 22 will be our 10th Summit with two days of programming full of ideas and innovation from Read More
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