Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and online object data in the United States, Mexico, and Poland. In the US, Netflix will subscribe to Nielsen’s national television measurement data and streaming platform ratings. In Mexico and Poland, Read More
A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto Read More
With Google’s ongoing algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly being disrupted. Add a layer of economic uncertainty to the chart; Now income is at the top of everyone’s priority list. Now is Read More
DatChat, Inc., a secure messaging, metaverse and social media company, today announced the release of an encrypted live video chat app with screenshot and screenshot protection from DataChat Messenger. The new feature allows DatChat users to connect via encrypted live video chat, which is also designed to prevent screenshots or Read More
Optimove, the first customer-centric marketing platform, announced the launch of OptiText, a native and personalized SMS engine that enables marketers to use rich customer data to create, Organize and measure hyper-personalized SMS campaigns at scale. OptiText complements Optimove’s suite of all-in-one marketing channels, which span web, social, mobile, and Read More
Talk Shop, one of Canada’s leading media outlets, today announced the acquisition of Jam PR, a West Coast public relations firm that brings a journalistic approach to its customer services. This move strengthens Talk Shop as an industry leader by taking bold steps and contributing more to Vancouver’s Read More
Brand marketing is an important aspect of any growing business. This helps establish a strong and recognizable image for your business, which can lead to increased customer loyalty and increased sales. One of the main benefits of brand marketing is that it helps differentiate your business from the competition. By Read More
Wed, Jan 18, 2023, · 11:30 PM | IST (GMT +5:30) When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Now more than ever, staying on your toes with actionable consumer intelligence from continuous social listening is a must. Learn how Purdue University’s Center for Read More
With the recession on consumers’ minds, bank and credit union executives may be scaling back their marketing investments. But instead, the opportunity to reap outstanding profits remains for those who are willing to pivot. Instead of doing less marketing, try new marketing tactics to build stronger connections with consumers during Read More
IZEA Worldwide, Inc., the leading provider of technology, data and influencer marketing services to the world’s largest brands, announced today that its managed services team has secured contracts and co-orders totaling $7.9 million in Q4 2022, compared with $10.6 million in Q4 Q4 2021. “In Q4, we began the process of parting ways Read More
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